The following publications cover topics related to Urban Agriculture. For a complete list of MU Extension publications, visit the main Publications page.

Refining Market Channel Selections Based on Cost

New

Agricultural entrepreneurs can estimate their cost of accessing market channels with this tool to set product prices, plan for marketing investments, and evaluate sales strategies.

Funding Agricultural Business Development With Federal and State Grants

Revised

Grant programs allow agricultural businesses and farmers to seek funding that supports business development and may complement other business financing.

Microgreens Planning Budget

Revised

Use this enterprise budget to estimate costs and returns from producing microgreens in Missouri.

Controlled Environment Agriculture: Hydroponic Farming

Revised

Learn about ways to grow vegetables, fruits and related crops in indoor hydroponic systems and environmental control considerations for managing production.

Tomato (High Tunnel) Planning Budget

Revised

Use this enterprise budget to estimate costs and returns for producing high tunnel tomatoes in Missouri.

Beekeeping Planning Budget

Revised

Use this enterprise budget to estimate costs and returns when beekeeping and producing honey in Missouri.

Lisianthus Planning Budget

New

Use this enterprise budget to estimate costs and returns for growing lisianthus as a cut flower in Missouri.

Small Acreage Business Planning in Missouri

New

Learn why business planning around marketing, assets and profitability is important for launching a successful small acreage enterprise. Be sure to envision your goals as you consider enterprises.

Market Channels for Locally Raised Foods

Revised

Sell Missouri vegetables via CSAs; U-pick sales; on-farm, roadside, farmers markets; co-ops; wholesale auctions; restaurants, institutions, supermarkets.

Harnessing Social Media to Build Your Business

Revised

Find tips to make your own social media plan — everything from setting goals and choosing the right platforms to building an audience and planning content.

Starting and Operating a Farmers Market: Frequently Asked Questions

Revised

Learn what makes a farmers market successful and feasible. Get tips about how to start or improve a market to make local food available in your community.

Sampling Safely at Farmers Markets — Fact Sheet

Reviewed

Read this to understand sampling regulations at farmers markets. Learn how to establish and estimate costs for handwash stations and washing and sanitizing stations.

Selecting an Appropriate Pricing Strategy

Revised

Learn how to price a product based on your cost and profit objectives, demand and competition. See five strategies used to price value-added agricultural products.

Selling Strategies for Local Food Producers

Revised

Learn how farms can market local food directly to consumers by building relationships with buyers, discovering customer needs, providing quality service.

Break-even Pricing, Revenue and Units

Revised

Learn how to find a value-added agricultural product’s break-even price and use it to set the product's price and estimate its break-even revenue and unit sales.

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