University of Missouri Extension’s Pearls of Production program is hosting a webinar series for women livestock producers across the state. Although the content is created for women producers, all producers are welcome to attend.

The next session, 7 p.m. Tuesday, June 24, will include a hands-on demo and practical discussion on using artificial intelligence tools to build content calendars, write marketing copy and create images, said Mallory Rahe, MU Extension marketing specialist. Rahe will guide participants through the ways AI can save time, spark ideas and strengthen a farm’s marketing efforts. No tech experience is needed — just curiosity, she said.

“We’re going to continue our ‘Chick-Chat’ discussions, a 20-minute session prior to the start of each virtual session (6:40 p.m.) to talk with other producers,” said Heather Conrow, MU Extension livestock specialist and Pearls of Production committee chair.

“If virtual sessions aren’t your cup of tea, we are also providing ‘barn locations’ to attend the session from a local extension office. During registration, you will be able to list the counties you would be interested in traveling to.” Barn locations are in Lewis, Howard, Callaway, Wright, Ray, Atchison and Cape Girardeau counties.

“We are hoping to meet women where they are for the different sessions and then come together for the in-person Pearls of Production conference Saturday, Nov. 8, at the University of Missouri Beef Farm to learn hands-on techniques, network with other women, and make connections that last the entire year – until the next conference, when we can do it all over again,” said Conrow.

The June 24 virtual session is just $5 thanks to a generous donation from Boehringer Ingelheim Animal Health, she said. Registration for the in-person Pearls of Production conference is $99.

Additional upcoming virtual sessions

• July 22 – Allison Meyer, MU associate professor of nutritional physiology/ruminant nutrition, “Feeding and Managing Pregnant Beef Cows and Heifers for Calf Success.”
• Sept. 23 – Andrea Pitkin, DVM, Vaxxinova US, “Gut Health Issues? Let’s Talk About SRP, a Novel Technology.”
• Oct. 28 – Joni Harper, MU Extension specialist, “Heroes to Hives,” helping veterans and women producers establish beekeeping.

For more information on the webinar series and registration details, visit the Pearls of Production website.