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Marketing and risk management : publication

Adding Value in Agriculture, Food and Forestry

See 7 ways to add value to farm commodities or products, and learn how to turn a value-added agriculture idea into a business that can increase farm income.

Agricultural Commodity Futures Contract Specifications

Farmers and agribusinesses, learn about commodity exchange markets and contract specifications for selected farm commodities common to Missouri in this guide.

Beef Feeding Profitability Tracker

Learn how to use the Beef Feeding Profitability Tracker tool, a financial analysis spreadsheet tool for small to mid-size cattle feeders to use free of charge.

Break-even Pricing, Revenue and Units

This guide explains how to calculate break-even price, revenue, and unit sales for value-added agricultural products.

Building Sustainable Farms, Ranches and Communities

Learn about funding offered by federal programs in support of agricultural and forestry innovations, specifically, program resources in community development; sustainable land management; and value-added and diversified agriculture and forestry.

Commodity Futures and Options Terminology

Check out this glossary of commodity futures and options keywords and their definitions to broaden your understanding of agricultural commodities markets.

Crop Insurance and Risk Management Programs for Missouri Specialty Crops

Protect your revenue or crop yields of your specialty crop business with crop insurance or similar programs to manage your price and production risks.

Crop Insurance in Missouri

Learn four types of crop insurance that can manage corn, soybean and other row crop risk. Read about units you can insure and the premium cost for a policy.

Days Suitable for Fieldwork in Missouri

Learn the number of days Missouri farms have available per week—due to weather and soil conditions—for tillage, planting, chemical application and harvest activities.

Drought-Related Issues in Forage, Silage and Baleage

Get answers to questions about how to feed livestock during drought. Read about nitrate toxicity, corn silage and baleage, forage grazing and feeding hay.

Evaluating Direct-to-Consumer Marketing Opportunities for Local Beef in Missouri

Explore strategies for Missouri beef producers to market directly to consumers, including selling by the cut or in shares, to enhance profitability.​

Farm Liability Insurance

Learn how to manage risk and protect your farm with liability insurance. Understand who is covered, what damages are covered and general liability insurance exclusions.

Forage Crop Irrigation Systems and Economics

Before choosing a forage irrigation system to mitigate drought risk, explore expected forage response to irrigation, equipment options and the economics.

Harnessing Social Media to Drive Sales

Ready to make your social media presence drive results for your business? Read this guide to learn how to set goals and strategies, craft action-inspiring content, leverage a content calendar and evaluate performance for future success.

Introduction to Hedging Agricultural Commodities With Futures

Hedging farm commodities in the futures market can reduce producers' price and production risk. Learn about hedging, hedging costs and when to hedge.

Introduction to Hedging Agricultural Commodities With Options

"Learn how agricultural producers can use commodity options to manage price volatility and reduce financial risk in their operations.

Landowners’ Guide to Lease Hunting in Missouri

If you're leasing property for hunting, then learn about lease arrangement options, prices or rates to charge, liability, and how to write a contract.

Livestock Gross Margin (LGM) Insurance

LGM insurance helps producers manage risk by guaranteeing a minimum gross margin. Learn how it works, and see cattle, swine and dairy examples in this guide.

Livestock Risk Protection (LRP) Insurance

See how LRP insurance helps farmers manage market price volatility risk. Missouri producers may apply for feeder cattle, fed cattle, lamb and swine policies.

Long Hedge Example With Futures

Learn how to place a long hedge in the futures market to reduce the price risk associated with buying an input in this guide for farmers and agribusinesses.

Market Channels for Locally Raised Foods

Sell Missouri vegetables via CSAs; U-pick sales; on-farm, roadside, farmers markets; co-ops; wholesale auctions; restaurants, institutions, supermarkets.

Missouri Frost/Freeze Probabilities Guide

Where in Missouri you live can make a big difference on when to expect your first or last frost. See this guide for probabilities based on past years.

Missouri Slaughter and Inspection Requirements for Livestock and Poultry Producers

Missouri meat producers must register and meet inspection requirements to sell meat legally. Learn about species-specific regulations and compliance.

Pasture, Rangeland, Forage (PRF) Insurance in Missouri

Protect your grazing or hay farming operation from drought risk. Get tips and examples for understanding how PRF insurance works and choosing a policy.

Post, Engage, Grow: A Social Media Primer

Grow your business’s visibility with social media. This guide can help you choose the right platform, build an online presence and engage your audience. Learn how to connect with customers and turn social media into a springboard for marketing success.

Refining Market Channel Selections Based on Cost

Agricultural entrepreneurs can estimate their cost of accessing market channels with this tool to set product prices, plan for marketing investments, and evaluate sales strategies.

Sampling Safely at Farmers Markets — Fact Sheet

Read this to understand sampling regulations at farmers markets. Learn how to establish and estimate costs for handwash stations and washing and sanitizing stations.

Selecting an Appropriate Pricing Strategy

This guide outlines how to set prices for value-added agricultural products by analyzing costs, customer demand, and competition.

Selling Strategies for Local Food Producers

Learn how farms can market local food directly to consumers by building relationships with buyers, discovering customer needs, providing quality service.

Short Hedge Example With Futures

Learn how to place a short hedge in the futures market to lock in a price when selling a farm product or commodity that will be delivered in the future.

Short Hedge Example With Options

Learn how to place an output (short) hedge in the options market to reduce price risk when selling a product or commodity produced by your farm or business.

Short-Term Operating Plan for Farms and Ranches

Download a short-term operating plan workbook you can use to prepare your farm or ranch for operating if decision makers are unable to make short-term choices.

Starting and Operating a Farmers Market: Frequently Asked Questions

Learn what makes a farmers market successful. Get tips about how to start or improve a market to make local food available in your community.
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