Editor’s note
The following abstract describes a publication that is only available as a downloadable PDF.

CoverLonda Nwadike
Food Safety Specialist
Kansas State University and University of Missouri Extension

Numerous marketing claims used on or with meat products are described to help consumers understand what the terms really mean and what the differences between the claims are. The terms include a number of animal production claims, such as natural, naturally raised, organic and grass-fed. Product claims such as USDA grade and breed claims are also described.


  • Meat
  • Consumers
  • Marketing claims
  • Organic


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