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Missouri Farmers Market Reported Prices: 2025 Summary

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Editor’s note
This summary is meant to improve transparency around farmers market prices and is for educational purposes only. Prices are subject to change based on seasonality, vendor and location.

Mallory Rahe
Assistant Professor, Agricultural Business and Policy Extension

Ryan Milhollin
Assistant Professor, Agricultural Business and Policy Extension

Collage of farmers markets.

This publication summarizes the 2025 Missouri farmers market prices reported on the Missouri Department of Agriculture’s Market News: Farmers Market Report website. This summary is for educational purposes to improve transparency around farmers market prices for consumers and producers.

2025 farmers market reported prices dataset

Market reporters visit farmers markets across Missouri and record posted prices for more than 300 different products by one or more vendors per market per region. Between June and October, 1,154 regional market observation reports were submitted, at sporadic intervals. For each reported day, one or more prices representing one or more vendors will have been reported. The full dataset reports the low-average, the average and the high-average price per observation day. Not all farmers markets are represented in these price reports. The price average represents a convenience sample, and some items may only be reported in a few regions of the state. Price data for additional product units or varieties and by specific geography may be available the Farmers Market Report website.

What this summary covers

Covered commodities: Market reports are aggregated into these different commodity types: beef (conventional or grass-fed), chicken, goat, lamb, pork, rabbit, egg, fruit and nut, herb, honey, mushroom and vegetable.

Commodity details: Price details for varieties within commodity categories — types of protein cuts, types of vegetables and fruits, etc. — are summarized when more than three observation days were submitted for either the whole state or both rural and urban markets. Some variety details have been omitted when prices were relatively consistent; additional details may be available online.

Chosen unit: For each commodity, market reporters observe and submit prices for multiple unit sizes. The price summary includes the most frequently reported unit size — bunch, dozen, each, head, pint, pound or quart — for each commodity category. If all reported commodities used the same units, an average price across all varieties is included.

Observation days: The count of the number of days price observations were reported at farmer markets within a region is noted in the observations column. Prices are only included in the summary when at least three days of price observations were collected.

Average prices: Table 1 reports a statewide summary of the annual average price, a simple average of all observed daily averages, and the lowest and highest observed price for each item. Table 2 reports the rural and urban market average prices for a shortened list of commodities and commodity details. Rural market prices were observed in up to seven regions and urban market prices in up to four regions; a map of the regions is available on the Farmers Market Report website. Not all regions may have observations each year.

Data considerations

  • Averaged price summaries do not indicate how much a specific grower should charge for their product or what a fair going price might be.
  • Farmers market prices are driven by product quality, farm reputation, availability and demand, time of season, product distinctiveness and other factors.
  • These summaries can be one consideration as farmers do their own market research. Producers should build a marketing strategy that aligns their production quality and quantities with their marketing capacity.
  • Prices at a farmers market are different than prices at grocery stores or other places.

Farmers market price reports from other states

MU Extension resources for producers direct-marketing farm products

Know your cost of production when pricing your product:

Know what state sales tax you are required to collect:

Table 1. 2025 Missouri Farmers Market Price Summary

Commodity Unit Lowest
price ($)		 Average
price ($)		 Highest
price ($)		 Observation days
Beef pound   12.47   135
Conventional pound   12.15   118
Brisket pound 6.97 9.42 11.50 7
Chuck/Shoulder/
Arm roast		 pound 7.25 9.02 11.00 5
Filet mignon pound 18.75 24.00 35.00 6
Ground pound 6.00 7.60 10.00 7
New York strip steak pound 15.63 18.55 24.53 5
Patties pound 7.50 9.32 18.00 6
Ribeye steak pound 15.25 20.38 25.93 6
Round roast pound 8.00 8.80 10.00 5
Short ribs pound 7.00 9.34 14.00 6
Sirloin steak pound 10.00 13.20 17.81 6
Skirt steak pound 9.50 12.61 15.00 5
T-bone steak pound 13.25 17.47 25.00 6
Grass-fed pound 6.00 14.68 37.00 17
Chicken pound   6.78   23
Breast pound 6.50 11.00 12.99 3
Drumstick pound 4.00 5.69 7.99 3
Thigh pound 5.00 7.95 10.99 3
Whole pound 3.91 5.22 6.76 4
Wings pound 4.00 6.58 8.99 3
Goat pound 13.00 13.69 16.25 4
Lamb pound   16.73   14
Ground pound 10.00 12.08 16.00 3
Leg pound 9.50 16.00 28.00 3
Pork pound   8.90   94
Bacon pound 9.50 11.23 13.00 7
Brats pound 7.13 9.21 11.25 5
Ground pork pound 5.75 6.91 8.81 8
Ham steak pound 6.75 9.58 14.75 5
Loin chop pound 6.00 9.55 12.00 8
Pork sausage pound 6.50 7.95 9.00 8
Spareribs pound 6.25 8.63 18.00 6
Tenderloin pound 6.25 10.50 15.00 5
Egg dozen 3.00 4.59 7.00 12
Brown dozen 3.00 4.58 7.00 6
Mixed dozen 4.07 4.76 5.63 5
Fruit and nut
Apple pound 1.00 2.86 8.00 18
Blackberry pint 3.00 4.94 7.00 5
Melon each 2.50 6.13 11.00 18
Peach pound 2.18 5.01 10.00 6
Pear pound 1.50 3.17 5.00 3
Raspberry quart 4.50 9.17 13.00 3
Nut pound 10.00 15.00 20.00 3
Herb bunch 0.50 2.45 7.00 43
Basil bunch 1.25 2.80 5.00 8
Cilantro bunch 1.00 2.67 5.00 6
Dill bunch 0.50 1.47 3.00 4
Oregano bunch 2.00 2.88 5.00 4
Honey, without comb pound 7.00 11.80 18.00 8
Mushroom pound 10.00 16.13 20.00 4
Vegetable
Asparagus bunch/pound 4.00 4.83 5.50 3
Beans, tender pound 2.82 3.97 14.00 12
Beet bunch 2.33 3.61 6.00 9
Broccoli bunch 2.13 3.45 4.00 4
Cabbage head 2.00 3.25 6.00 11
Carrot bunch 2.67 3.85 5.00 5
Cauliflower head 3.00 3.88 5.00 4
Corn, sweet dozen 5.86 7.70 9.00 11
Cucumber pound 1.00 3.07 10.00 15
Eggplant pound 0.48 2.79 6.00 10
Garlic each 0.50 1.66 6.00 10
Greens, micro ounce 2.00 2.36 3.75 9
Greens, traditional bunch   3.87   26
Arugala bunch 2.00 4.87 6.00 5
Collard bunch 1.00 3.33 4.75 4
Kale bunch 2.00 4.13 5.00 8
Swiss chard bunch 3.00 3.60 5.00 5
Lettuce pound 1.50 4.24 6.00 8
Okra pound 1.70 3.45 6.00 10
Onion each 0.25 1.12 2.00 31
Pepper each   0.64   52
Banana each 0.25 0.41 0.50 6
Bell, green each 0.42 0.93 2.00 8
Bell, red each 1.00 1.17 1.50 6
Jalapeno each 0.15 0.39 0.58 9
Pablano each 0.33 0.55 0.75 5
Potato quart   4.36   32
Red quart 3.00 4.67 5.00 6
Red, new quart 2.50 4.41 6.50 8
Sweet quart 4.17 4.89 6.00 3
White, new quart 2.00 4.04 5.25 8
Radish bunch 1.00 2.48 5.00 9
Rhubarb bunch 2.00 2.96 4.00 3
Spinach bunch 4.00 5.00 6.00 4
Squash, edible each   1.84   45
Acorn each 0.75 1.96 4.00 6
Butternut each 1.50 2.82 5.00 6
Pie, pumpkin each 1.50 2.25 3.00 4
Spaghetti each 1.50 2.78 5.00 6
Straightneck each 0.75 1.48 3.50 4
Summer squash each 0.50 0.95 1.38 6
Zucchini each 0.50 1.36 3.00 11
Tomato pound   3.30   55
Cherry pound 2.00 3.66 6.00 7
Green pound 1.50 2.92 3.50 7
Heirloom pound 2.75 4.22 6.50 9
Heirloom red pound 2.83 3.21 4.00 4
Slicing, red pound 2.50 3.31 5.00 10
Slicing, yellow pound 2.00 3.05 4.00 6
Tomato quart   5.70   45
Cherry quart 4.00 6.29 8.50 8
Grape quart 3.00 5.52 7.50 4
Green quart 3.00 5.75 8.00 5
Heirloom red quart 2.00 6.10 9.00 5
Paste quart 5.00 5.33 6.00 3
Slicing, red quart 3.69 5.82 8.33 8
Slicing, yellow quart 4.00 5.87 8.33 5
Turnip pound 1.00 2.05 4.00 4

Price summaries are displayed when at least three collected price reports are available. Prices are reported by the most commonly sold unit. Price information may by available across additional units, varieties and geography on the Missouri Department of Agriculture’s Market News: Farmers Market Report website.

Table 2. 2025 Missouri Farmers Market Price Report Details: Rural and Urban Markets

Commodity Unit Rural* Urban^
Observation days Average
price ($)		 Observation days Average
price ($)
Meat and poultry
Beef pound 94 11.94 41 13.70
Chicken pound 9 7.43 15 6.20
Lamb pound 10 18.52 4 12.25
Pork pound 62 9.35 32 8.03
Egg dozen 9 4.38 3 5.23
Fruit and nut
Apple pound 10 3.20 8 2.44
Melon each 13 5.75 5 7.14
Herb
All bunch 25 2.02 17 2.94
Basil bunch 5 2.48 3 3.33
Cilantro bunch 3 2.00 3 3.33
Honey pound 8 12.11 3 13.88
Vegetable
Cucumber each 9 0.79 4 0.96
Garlic each 7 1.34 3 2.42
Greens, traditional bunch 17 3.43 9 4.71
Onion each 23 1.13 8 1.07
Onion pound 12 1.79 12 3.82
Pepper each 35 0.62 17 0.70
Pepper quart 27 4.00 11 4.00
Potato quart 25 4.17 7 5.05
Squash, edible each 31 1.62 14 2.34
Zucchini each 7 1.23 4 1.59
Tomato pound 37 3.04 18 3.84
Cherry pound 3 3.92 4 3.47
Heirloom pound 6 3.61 3 5.46
Slicing, red pound 7 3.04 3 3.94
Tomato quart 33 5.35 12 6.66

Price summaries are displayed when at least three collected price reports are available. Prices are reported by the most commonly sold unit. Price information may by available across additional units, varieties and geography on the Missouri Department of Agriculture’s Market News: Farmers Market Report website.

* Rural price reports were collected from seven regions: Northeast, East Central, Southeast, Southwest, West Central, North West, and Central.

^ Urban price reports were collected from two regions: Columbia and Kansas City.

The Missouri Department of Agriculture funds the annual collection of posted prices at farmers markets.

This work is partially supported by the U.S. Department of Agriculture’s (USDA) Farm Service Agency through project award number FSA23CPT0012862. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

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