Meat Product Labeling and Marketing Fact Sheet: What Do All Those Words Really Mean?

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CoverLonda Nwadike,
Kansas State University/University of Missouri Extension
Food Safety Specialist

Numerous marketing claims used on or with meat products are described to help consumers understand what the terms really mean and what the differences between the claims are. The terms include a number of animal production claims, such as natural, naturally raised, organic and grass-fed. Product claims such as USDA grade and breed claims are also described.


  • Meat
  • Consumers
  • Marketing claims
  • Organic


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