Editor’s note
The following abstract describes a publication that is only available as a downloadable PDF.

A baked chips shelf talker hanging on a shelf below bags of potato chips.Retailers participating in the Stock Healthy, Shop Healthy program can help their customers make the healthier choice by posting these shelf talkers to present information about various products in their stores. Most of these large shelf talkers describe how to select and store the products. The baked chips and the banana vs. candy bar shelf talkers combine health information with enticing marketing language encouraging customers to select the healthier choice.

Where to place shelf talkers: On shelf directly under healthy item pictured or mentioned.

Why these shelf talkers work: They provide information that may influence a customer’s buying decision.

Size: 5 by 6 inches; fold to 5 by 3 inches

Also available in Spanish.

Healthy products

  • Apples
  • Avocados
  • Baked chips
  • Banana vs. candy bar
  • Bananas
  • Berries
  • Citrus fruits — oranges, lemons, limes
  • Lettuce and other leafy greens
  • Melons
  • Onions
  • Potatoes
  • Tomatoes
Publication No. DM283