Branding toolkit

This branding toolkit incorporates the branding guidelines of the University of Missouri Extension (PDF) and the United States Department of Food and Agriculture (PDF) to aid you in maintain a consist brand image for Missouri 4-H.

The 4-H and MU Extension logo should be included in all marketing and publishing materials. The relationship between 4-H and MU Extension should also be mentioned when verbally presenting our program. Please highlight our relationship visually through appropriate logos and verbally or in written references in all marketing materials. This includes, but is not limited to YouTube videos, television, radio, press releases, posters, etc.

Branding checklist

Please use the checklist to make sure you are in compliance with the USDA and MU Extension branding requirements.

1. Both the 4-H logo and the MU Extension logo are included. Each have guidelines and following these guidelines is important. You can view the entire guidelines by using the links above, here are the main items to keep in mind:
   • 4-H
     ✔ The logo is upright, proportionate, and the correct color; no words or images are obstructing the clover and the "18 U.S.C. 707" symbol has not been removed.
     ✔ 4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all "4-H"s and "4-H" has not been split over two lines.
   • MU Extension
     ✔ The logo has not been altered, is not tilted or rotated, and is not stretched or distorted.
     ✔ The correct colors are used.
2. Non-discrimination statements(aka indicia) are included on my document if appropriate.
3. The wheelchair accessibility icon and/or a disability accommodation statement with county contact information is included.
   • For meeting/event locations accessible to individuals with wheelchairs, use the wheelchair accessibility icon to the left of the non-discrimination statement on your flyer, meeting notices, etc.
     • Statement: Contact us immediately if you need accommodations because of a disability, need to relay emergency medical information or need special arrangements if the building is evacuated. Contact: ADD YOUR CONTACT INFO HERE
     • When appropriate, other available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.
4. The proper NIFA logo is used on all documents and presentations. All USDA agency logos are represented by the USDA logo with the agency's name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA's website.

4-H Name and emblem

The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines (PDF) outlining proper usage.

4-H Color palette

Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message without words. Download the 4-H Color Palette (PDF) for reference.

4-H and MU Extension
		The "H's" on the green Clover can be white, black, or metallic gold. Color with white outline PNG
		The "H's" on the green Clover can be white, black, or metallic gold. Color PNG Color JPG Color TIF Color GIF
		The "H's" on the black Clover should be white. BW PNG BW JPEG BW PDF
		The "H's" on the white clover can be black or green. White Clover - transparent H's PNG Outline Clover - green H's PNG Outline Clover - black H's PNG Outline Clover - black H's JPG
		The "H's" on the metallic clover can be white, black, or metallic gold (when embossed).
		PNG (transparent)
		PNG (transparent)
		PNG (transparent)
		Color PNG BW PNG Color reversed PNG
		Color PNG BW PNG Color reversed PNG
Non-discrimination statements
		Color PNG BW PNG Color reversed PNG
		Full indicia JPG PNG
		Short indicia EPS JPG PNG
Accessibility icon
		Blue PNG Black PNG White PNG
		Flat 4-H Truman Print 2 on 8.5 x 11 cardstock PDF JPG (transparent)
Marketing resources These links will take you to folders where you will find an ever growing and changing list of files for you to download and use in the promotion of 4-H.		Marketing resources
Videos There are many videos available that either promote the 4-H program or are education for our 4-H'ers. We house our videos on YouTube.		Missouri 4-H Includes playlists like Healthy Habits, Career Readiness, PSAs, etc. 4-H Includes playlists like 4for4, 4-H at Home, 4-H Inspires Kids to Do and many other educational videos MU Office of Extension and Engagement Includes many MU Extension promo videos and playlists such as: 4-H Live: Online Learning MU Extension 4-H MU Extension Also houses 4-H promotional videos 4-H Specialist Karla Deaver Karla has many videos including Story Time, where she reads a book to youth, how to videos on a wide variety of topics, and videos for the dairy project area.