The 4-H and MU Extension logo should be included in all marketing and publishing materials. The relationship between 4-H and MU Extension should also be mentioned when verbally presenting our program. Please highlight our relationship visually through appropriate logos and verbally or in written references in all marketing materials. This includes, but is not limited to YouTube videos, television, radio, press releases, posters, etc.
Please use the checklist to make sure you are in compliance with the USDA and MU Extension branding requirements.
Both the 4-H logo and the MU Extension logo are included. Each have guidelines and following these guidelines is important. You can view the entire guidelines by using the links above, here are the main items to keep in mind:
✔ The logo is upright, proportionate, and the correct color; no words or images are obstructing the clover and the "18 U.S.C. 707" symbol has not been removed.
✔ 4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all "4-H"s and "4-H" has not been split over two lines.
✔ The logo has not been altered, is not tilted or rotated, and is not stretched or distorted.
✔ The correct colors are used.
Non-discrimination statements(aka indicia) are included on my document if appropriate.
The wheelchair accessibility icon and/or a disability accommodation statement with county contact information is included.
For meeting/event locations accessible to individuals with wheelchairs, use the wheelchair accessibility icon to the left of the non-discrimination statement on your flyer, meeting notices, etc.
Statement: Contact us immediately if you need accommodations because of a disability, need to relay emergency medical information or need special arrangements if the building is evacuated. Contact: ADD YOUR CONTACT INFO HERE
When appropriate, other available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.
The proper NIFA logo is used on all documents and presentations. All USDA agency logos are represented by the USDA logo with the agency's name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA's website.
4-H Name and emblem
The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines (PDF) outlining proper usage.
Single ink: 100K
C35 M24 Y24 K100
R0 G0 B0
PMS 124 C
C0 M31 Y98 K0
R241 G184 B45
Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message wtihout words. Download the 4-H Color Palette (PDF) for reference.