MU Extension 4-H Branding Toolkit

This branding toolkit incorporates the branding guidelines of the University of Missouri Extension (PDF) and the United States Department of Food and Agriculture (PDF) to aid you in maintain a consist brand image for Missouri 4-H.

The 4-H and MU Extension logo should be included in all marketing and publishing materials. The relationship between 4-H and MU Extension should also be mentioned when verbally presenting our program. Please highlight our relationship visually through appropriate logos and verbally or in written references in all marketing materials. This includes, but is not limited to YouTube videos, television, radio, press releases, posters, etc.

Branding checklist

Please use the checklist to make sure you are in compliance with the USDA and MU Extension branding requirements.

  1. Both the 4-H logo and the MU Extension logo are included. Each have guidelines and following these guidelines is important. You can view the entire guidelines by using the links above, here are the main items to keep in mind:
    • 4-H
      ✔ The logo is upright, proportionate, and the correct color; no words or images are obstructing the clover and the "18 U.S.C. 707" symbol has not been removed.
      ✔ 4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all "4-H"s and "4-H" has not been split over two lines.
    • MU Extension
      ✔ The logo has not been altered, is not tilted or rotated, and is not stretched or distorted.
      ✔ The correct colors are used.
  2. Non-discrimination statements(aka indicia) are included on my document if appropriate.
  3. The wheelchair accessibility icon and/or a disability accommodation statement with county contact information is included.
    • For meeting/event locations accessible to individuals with wheelchairs, use the wheelchair accessibility icon to the left of the non-discrimination statement on your flyer, meeting notices, etc.
      • Statement: Contact us immediately if you need accommodations because of a disability, need to relay emergency medical information or need special arrangements if the building is evacuated. Contact: ADD YOUR CONTACT INFO HERE
      • When appropriate, other available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.
  4. The proper NIFA logo is used on all documents and presentations. All USDA agency logos are represented by the USDA logo with the agency's name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA's website.

4-H Name and emblem

The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines (PDF) outlining proper usage.

4-H Color palette

PMS 347
C100 M0 Y90 K0
R51 G153 B102
C0 M0 Y0 K0
R255 G255 B255
PMS 360
C62 M0 Y78 K0
R97 G194 B80
PMS 382
C28 M0 Y92 K0
R190 G124 B0
PMS 6252
C54 M0 Y24 K0
R71 G213 B205
PMS 7457
C17 M0 Y2 K0
R202 G227 B233
PSM 432
C67 M45 Y27 K70
R55 G66 B74
PMS Warm Gray 1
C2 M3 Y4 K5
R244 G222 B216
PMS 7544
C33 M14 Y11 K31
R137 G150 B160
PMS 1225
C0 M17 Y68 K0
R255 G203 B79
PMS 1375
C0 M45 Y95 K0
R255 G160 B47


Single ink: 100K
C35 M24 Y24 K100
R0 G0 B0
PMS 124 C
C0 M31 Y98 K0
R241 G184 B45

Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message wtihout words. Download the 4-H Color Palette (PDF) for reference.

4-H and MU Extension
4-H Brand Basics Poster
Green color with white outline The "H's" on the green Clover can be white, black, or metallic gold.
Green 4-H Clover logoThe "H's" on the green Clover can be white, black, or metallic gold.
Black 4-H Clover logoThe "H's" on the black Clover should be white.
White 4-H Clover logoThe "H's" on the white clover can be black or green.
Metallic 4-H Clover logoThe "H's" on the metallic clover can be white, black, or metallic gold (when embossed).
4-H Diversity logo
Missouri state outline with Clover logo
MU Extension and 4-H clover logoPNG (transparent)
University of Missouri Extension horizontal logo
University of Missouri Extension vertical logo
Non-discrimination statements
University of Missouri Extension logo with EOADA
University of Missouri Extension logo with full indiciaFull indicia
University of Missouri Extension logo with short indiciaShort indicia EPS
Accessibility icon
Wheelchair accessibility logo blue
4-H Grows Here logo
This is the long term branding campaign for 4-H nationwide. Please use this logo on materials to support the campaign.

4-H Grows Here Branding Guidelines (PDF)

Green White Black
Head, Heart, Hands, Health grouped logo
4-H Impact statement logos
4-Hers are more likely to... graphic
Agriculture Leaders and Statistics graphic
How youth are attracted to STEM graphic
National participation statistics graphic
Flat 4-H Truman Flat 4-H Truman
Marketing resources
These links will take you to folders where you will find an ever growing and changing list of files for you to download and use in the promotion of 4-H.
There are many videos available that either promote the 4-H program or are education for our 4-H'ers. We house our videos on YouTube.