National survey looks at beef producers' bull-buying decisions

COLUMBIA, Mo. – A new national survey aims to better understand how beef producers make bull-buying decisions and how extension programs can better support those producers.

The survey is being conducted by eBEEF, a nationwide network of extension specialists in beef cattle genetics, including University of Missouri Extension’s Jamie Courter. The survey focuses on bull and semen selection practices, breeding goals and the challenges producers face when making genetic decisions.

This survey is designed specifically for beef producers who make genetic selection decisions on their operations. Results will guide extension education, training and research related to beef genetics, Courter said.

“The best way to understand the needs of the beef industry is to hear from them directly,” he said. “Better understanding the needs and ideas of Missouri beef producers and those across the U.S. will help all extension professionals better serve the industry. It will drive research projects and extension materials for the foreseeable future, until it’s time to ask these same questions again.”

Producers who complete the survey and provide an email address may enter a drawing for one of five $100 gift cards sponsored by the Beef Improvement Federation.

“Your voice matters,” Courter said. “By participating, you’re helping ensure that beef genetics research and extension efforts stay relevant, practical and producer-driven.”

For more information about the beef producer survey, contact Courter at jcourter@missouri.edu.