As online search continues to evolve, farm and food businesses have new opportunities to increase their visibility online and connect with more customers. In this webinar, participants will learn how to strengthen their online presence and credibility through search engine optimization (SEO) and generative engine optimization (GEO) to help search engines, generative search platforms, and AI tools discover and reference their business.
This webinar will explore the future of search as a critical component of a marketing strategy, along with practical approaches for improving online content and digital presence. Participants will leave with actionable steps to help customers find their farm or food business online and expand their reach in an increasingly AI-driven world.
As a result of this webinar, participants will:
- Understand how search and AI-driven discovery are changing consumer behavior and marketing
- Implement simple strategies to improve online visibility and optimize their digital business presence
- Develop actionable next steps to increase online business reach and discoverability
This free webinar is designed for farm and food businesses with an established online presence, including a website, that are looking for practical ways to grow their visibility and reach in a changing digital landscape.
For questions or accommodations, please contact TaylorAnn Washburn at taylorann.washburn@missouri.edu.
