Thinking about turning something you grow or produce into a value-added product? Choosing how and where to sell it takes more than finding a market channel. Pricing, customer expectations, food safety, and regulations all play a role in determining your path to market.
This workshop will help farmers and food businesses think strategically about bringing value-added products to customers. Through real-world examples, you'll explore how different products and market channels can affect pricing, food safety considerations, and regulatory requirements.
You'll learn how to:
- Identify market channels for value-added products and consider how pricing strategies can vary.
- Determine whether a product may qualify under Missouri's cottage food provisions or fall under other food safety and regulatory requirements.
- Understand regulatory thresholds, which agencies may be involved, and where to turn for questions about specific value-added products.
Whether you're exploring an idea or already have a product developed, this workshop can help you better understand your options and make a more informed plan for moving forward.