This beginner-friendly workshop introduces you to the basics of using AI, social media, and digital design tools for effective digital marketing. You'll learn how to create simple yet engaging social media content, leverage AI tools, and design eye-catching visuals to grow your online presence. Bring your device and be ready for hands-on activities.

Note: This training is only available for current University of Missouri employees.

Cost: Free

Partners:
Trulaske College of Business

Schedule:

• 8:15 - Check-in
• 8:30 – 9:20 Social Media Mastery 
  • Learn to create a social media strategy tailored to your goals and target audience, measure the success of your social media efforts, and collaborate effectively with influencers.
• 9:30 – 10:20 Design in the Digital World 
  • Explore how to use digital design tools to maximize the visual appeal, learn basic design principles for digital marketing, and gain firsthand experience with creating a digital design.
• 10:30 – 11:20 AI-Infused Digital Marketing 
  • Discover how to leverage AI tools for digital marketing with hands-on practice.
• 11:20 – 11:30 Wrap up/conclusion