Empowerment Toolkit for Communication Professionals in Missouri's Workforce

This hands-on training session is designed to equip participants with practical tools and techniques, enabling them to enhance communication with their clients or customers.

In today's dynamic workplace, the evolution of technology and social media has revolutionized communication. Through this training, participants will grasp the significance of identifying a target audience to tell the right message to the right audience at the right time.

Guided by seasoned presenters, attendees will delve into real-world public relations scenarios and engage in interactive exercises aimed at uncovering optimal communication practices for their respective organizations. Furthermore, participants will glean insights into the art of storytelling and discern the most suitable digital tools and technologies to cater to both their needs and those of their intended audience. 

Intended Audiences:

  1. Small business owners and entrepreneurs
  2. Professionals in communicator roles within their organization, regardless of their academic background in communication 

Enhance your ability to:

  1. Pinpoint key characteristics of target audience
  2. Craft compelling content through storytelling techniques 
  3. Harness digital and social media tools to optimize communication with target audience

Technology Requirements

All participants are required to bring a laptop or iPad. Wi-Fi will be provided.

Alternative Credential and Continuing Education

All participants will receive a digital badge from the MU Career Accelerator.

Additionally, the MU Career Accelerator is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. Individuals who participate in this training can receive 5 PDCs. 


Joanie Straub has more than 30 years of marketing communications experience, blending creativity and technology to achieve results. As Director of Planning and Communication at the Missouri School of Journalism and the Reynolds Journalism Institute, she leads a team of five and manages all communication efforts. Her innovative approach and proven leadership have made her a trusted expert in PR and marketing. Straub also teaches journalism and strategic communication as an adjunct professor, bringing her real-world expertise into the classroom. 

Lynda Kraxberger serves as associate dean for undergraduate studies at the Missouri School of Journalism. Lynda’s roots in television production have led to more than three decades of hands-on teaching at the University of Missouri. An early adopter of technology, Lynda has been at the forefront of adapting digital technologies for use in storytelling and newsgathering. Lynda’s work behind the scenes in television news has been recognized with numerous awards from the Society of Professional Journalists, Radio and Television Digital News Association and the Television Academy’s Emmy Awards. Her teaching awards include the prestigious William T. Kemper Fellowship, MU’s Faculty Alumni Award and the O.O. McIntyre Award. She is an alumna of the Greater Missouri Women’s Leadership Challenge and the SEC Leadership Fellows Program. 

Cost: $290

Contact: Sarah Rielley, edwardssar@missouri.edu, 573-882-0380

Missouri School of Journalism at MU