Stock Healthy, Shop Healthy: Retailer Toolkit

Editor's note
These materials are currently under review. To order a Retailer Toolkit, email MU Extension Publications.

Get the PDFKara Lubischer, former Community Development Specialist; Bob Ray and Karen Carty, Washington Ave Post Owners in St. Louis, MO; Linda Rellergert, former Nutrition and Health Education Specialist; Mary Wissmann, former Nutrition and Health Education Specialist

Stock Healthy, Shop Healthy is a comprehensive, community-based program that enables communities to improve access to healthy foods by working with a small food retailer.

Food retailers of all sizes can play an important role in improving access to healthy foods in rural and urban communities. The Stock Healthy, Shop Healthy: Retailer Toolkit provides ideas on how the retailer and community partners can work together to build consumer demand and to increase the amount of healthy foods sold. Use the information and tools available in this toolkit that are most appropriate for your store’s capacity and customer base. To gain a better understanding of what it takes to work with community partners, check out the Stock Healthy, Shop Healthy: Community Toolkit.

The Retailer Toolkit can help you as a small food retailer to:

  • Identify goals and strategies for increasing sales of healthy foods
  • Strategically price and display healthy foods
  • Promote and market healthy foods in your community
  • Attract and keep loyal customers
  • Build partnerships with community organizations that will support your efforts and promote your store

For more information, see the Stock Healthy, Shop Healthy website



  • Classes
  • Community
  • Convenience store
  • Corner store
  • Food access
  • Fresh produce
  • Healthy corner store
  • Healthy food
  • Healthy food access
  • Healthy retail
  • Healthy retailer
  • Marketing materials
  • Neighborhood
  • Network
  • Nutrition education
  • Partners
  • Produce
  • Rural grocery store
  • Selling healthy food
  • Signs
  • Small food retailer
  • Stakeholders
  • Youth


  • 42 pages