Starting a business is an exciting journey, but it’s essential to lay the groundwork for success. StartSmart: Your Business Foundations is a dynamic, hands-on, interactive course designed for aspiring entrepreneurs who are ready to turn their ideas into thriving businesses.  

You will learn how to: 

• Validate that there’s a market for your product or service 
• Conduct effective customer discovery and market research 
• Craft a compelling elevator pitch to attract interest and investment 
• Build a customer persona to better understand your audience 
• Navigate legal structures and essential considerations for your business 
• Understand the basics of accounting, bookkeeping, pricing, and sales 
• Explore HR essentials, from hiring to managing contractors 
• Develop strategies to ensure long-term profitability and growth   

Class Includes:  

• Proof2Profit access (curriculum + virtual sessions – live beginning January 14 or previously recorded) 
• A comprehensive binder packed with worksheets and resources to expand on what you learn in class  
• Group learning, lively discussions, and coaching in a collaborative environment – One-on-one coaching sessions with an SBDC business coach for personalized guidance 
• Access to the LivePlan toolkit for writing your business plan and creating 3 years of sales projections 
• Networking opportunities with other entrepreneurs and business owners 
• Access to four single-session classes right for any phase of business: Reading & Understanding Financial Statements, Show Me the Money! Navigating Funding Options for Your Business, Social Media for Small Business, and Branding 101 (must be completed no later than March 31, 2025).  

Each session is packed with real-world applications, interactive activities, and expert guidance. You’ll leave with practical tools and a clear roadmap to take your business from concept to launch.  Whether you’re at the idea stage or have just started, **StartSmart: Your Business Foundations** will give you the confidence and knowledge to succeed. Secure your spot today and get ready to turn your vision into reality!  

Register here by January 10!  

StartSmart sessions (if you attend all available to you with this package)

• January 14 – 4:00pm-7:00pm – Proof2Profit – Virtual 
• January 16 – 4:00pm-7:00pm – Proof2Profit – Virtual 
• January 21 – 4:00pm-7:00pm – Proof2Profit – Virtual 
• January 28 – 1:00pm-5:00pm – StartSmart – In-Person, 4747 Troost Ave 
• February 4 – 1:00pm-5:00pm – Reading & Understanding Financial Statements – In-Person, 4747 Troost Ave 
• February 11 – 4:00pm-7:00pm – Show Me the Money! – Virtual 
• February 18 – 1:00pm-5:00pm – StartSmart – In-Person, 4747 Troost Ave 
• February 25 – 1:00pm-5:00pm – StartSmart – In-Person, 4747 Troost Ave 
• March 4 – 1:00pm-5:00pm – Branding 101 – In-Person, 4747 Troost Ave 
• March 11 – 9:00am-12:00pm – Social Media for Small Business – In-Person, 4747 Troost Ave  

Cost: $649, scholarships may be available