This 6 week online offering via Zoom will introduce technology start-ups to the steps necessary for developing a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, this course will include steps to develop a value proposition that fulfills the customer’s need, that differentiates them in the marketplace. Participants will learn the basics of conducting customer discovery interviews and will apply real-life learning by completing interviews outside of class time on the weeks we do not meet (Week of October 21, November 4 and 18, 2024). Then participates will be presenting their key findings in class and receive feedback to enhance and sharpen their ideas. In addition, one-on-one counseling is available following the workshop (Week of December 2 and 9).

After completing this workshop series, participants will be able to:

  • Develop a draft Business Model Canvas
  • Develop a draft Value Proposition Canvas
  • Learn the basics of conducting customer discovery interviews
  • Gain feedback to determine next steps for their concept

3 online sessions will be held via Zoom on October 17 & 31 & November 14, 2024 from 8:30 to 11:30 a.m.

Attendance is needed at all three sessions to get the most from this series

Cost: No fee

Registration is required at:

Zoom instructions will be sent prior to the first session


  1. 10/17/2024 - Zoom; (8:30 am - 11:30 am)
  2. 10/21/2024 - Interviews
  3. 10/31/2024 - Zoom; (8:30 am - 11:30 am)
  4. 11/4/2024 - Interviews
  5. 11/14/2024 - Zoom; (8:30 am - 11:30 am)
  6. 11/18/2024 - Interviews

Registration deadline: 9/15/2024 at 5:00 pm