This 90-minute online offering via Zoom will introduce technology start-ups on how to build a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, this webinar will introduce the basics of market research. This includes the initial steps; tech startups can do to understand the market and how to begin to conduct customer research to determine product market fit. It also covers an introduction to primary (customer) and secondary (market) research, market segmentation and how to get started as a tech startup to build a value proposition that fulfills the customer’s need and differentiates them in the marketplace.

Registration required at https://missouri.ecenterdirect.com/events/25926    

Zoom link will be emailed prior to the webinar

Cost: Free