After completing this workshop, you will be able to create smarter, sharper, and more effective marketing for your business.

Many companies are doing "activity" in lieu of purposeful marketing. Marketing that creates demand, drives the business model, and effectively communicates the value proposition is High Performance Marketing.

What you will learn:

• The Secret of Marketing
• How to Connect the What, Why, and How
• How to Align your Customer Target, Value Proposition, Brand Promise and Reason for Being to your Customer's Reason for Need
• How to Drive More Customers, Spending More, More Often
• How to Create Real Demand
• How to Answer the Question: Why Should I Buy From You?
• How to Create Marketing that is Relevant, Believable, Compelling, and Persuasive so that you can create a marketing strategy that effectively drives business.

Cost: No fee

Register online at: https://sbdc.umkc.edu/event/marketing-bootcamp/

Registration deadline: 7/15/2024 at 11:59 p.m.