Report shows how broadband adoption will help grow rural economies

  • Published: Wednesday, June 8, 2022

COLUMBIA, Mo. – A recent analysis shows how expansion and adoption of internet services in three northwestern Missouri counties could help grow their economies in the decade ahead.

The report, “Economic Benefits of Expanding Broadband in Missouri: Atchison, Gentry and Worth Counties,” makes the case for public and private investment in rural broadband, said Alan Spell, assistant extension professor in agricultural and applied economics at the University of Missouri.

The report also highlights the value of efforts to encourage adoption of broadband once the infrastructure is in place, Spell said.

“We know that broadband benefits our communities, but we don’t necessarily know how much,” he said. “This analysis gives us an idea in hopes that it will increase community, education and support efforts to expand local broadband access. It also gives us some benchmarks and goals to set.”

The analysis was prepared as part of MU Extension’s collaboration with local economic developers and the Northwest Missouri Regional Council of Governments, which serves the three counties studied in the report as well as Nodaway and Holt counties.

“This work will help transform our communities’ health, education, agriculture, and economic opportunities,” said Kimberly Mildward, economic development planner with the Regional Council. Using the UM System Broadband Initiative’s Digitally Connected Community Guide, the group hopes to bring affordable high-speed internet to the region and encourage the use of broadband applications. The project received support through federal Coronavirus Aid, Relief and Economic Security Act funds.

An executive summary, individual county reports and the full report are available at

The study estimates the 10-year economic benefits of expanding fixed broadband adoption in Atchison, Gentry and Worth counties, which are among the state’s least-populated counties. Worth County, with just over 2,000 residents, has the lowest population in Missouri.

“To realize broadband’s economic benefits,” the report concludes, “community residents and businesses must increasingly adopt broadband service and gain skills in using broadband-related technologies. Increased broadband adoption and use drives long-term economic gains.”

“The pandemic has shown that those unable to access broadband – either by their location, type of work or financial situation – are at a disadvantage as the economy evolves and more people shift to remote work, learning, shopping and health care,” Spell said.

To access federal and state programs designed to close that gap, communities will need to gauge broadband’s economic benefits. Spell said the study provides a framework for estimating those benefits and can serve as a foundation for further research.

“This study showed us that even relatively small gains in internet adoption can make a huge amount of difference and be a big boon to our local economy,” Mildward said.

The researchers looked at two scenarios: The minimum scenario supposes that adoption of fixed broadband increases 10 percentage points over 10 years; the maximum scenario makes projections based on a 20-percentage-point increase over 10 years.

Under the minimum scenario, average annual GDP in the three counties increases by 1.3% to 1.6% over 2019 levels. In the maximum scenario, average annual GDP growth was 2.1% to 2.3% higher than 2019 levels.

Those gains may seem modest, but they represent faster increases than in recent years and add up to significant growth over time, Spell said. For example, a 1.4% average annual increase in Atchison County’s GDP over 10 years – as projected under the minimum scenario – would make the county’s economy 12% larger than it was in 2019.

The study also estimated significant annual employment increases. With minimum broadband adoption, Gentry and Atchison counties would see annual job increases averaging 1.3% and 1.4%, respectively, over 2019 levels. Worth County’s annual job increases averaged 1.6% above 2019 levels. With broadband adoption gains of 20 percentage points, annual employment increases for the three counties averaged 2.9% to 3.0% above 2019 levels.

At a public forum in Atchison County, farmers shared that broadband access would enable them to use equipment to help with precision application of herbicides and fertilizer, benefiting both the environment and the farmers’ bottom lines. Other applications electronically monitor moisture levels in grain bins, aiding decisions on when to sell.

Internet access means high school students can access Advanced Placement classes and companies can train their workforces locally. Telemedicine appointments can save patients time away from work, cut travel expenses and make it easier to address health issues that might otherwise be put off.

“All of this has a powerful impact on our lives, opportunities and economies over time,” Mildward said.

More information:

• “The Economic Benefits of Expanding Broadband in Missouri: Atchison, Gentry and Worth Counties,”

• Digitally Connected Community Guide,

• “Broadband Technologies: A Primer on Access and Solutions,”

• For more information on broadband planning efforts in northwestern Missouri, contact Kim Mildward at [email protected] or 660-582-5121, ext. 2.

Writer: Katherine Foran

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