Weekly News January 17, 2002

 

Sobrero meets with SW Regional Extension Council

University of Missouri Outreach and Extension's budget and programming is going to go from "good to great because we are working together on getting better," Associate Vice President Pat Sobrero told members of the SW Regional Extension Council during its Jan. 14 meeting at Tri-Lakes Telecommunication Community Resource Center.

Speaking from Columbia via interactive video, Sobrero said: "We all will be living with some uncertainty this year, which makes it important for us to focus on the things we do know about. We are being pushed to think a little differently from how we have thought about it in the past."

The regional extension council, which meets quarterly, is comprised of representatives from the 16 SW Region extension county councils. Regional extension councils provide a forum for county councils to discuss common issues and promote and support multi-county programming.

Revenue generation ? grants and contracts, private fund raising and fee generation - will be a major focus for extension councils in the coming year, she said.

"We won't be making programs change the way they work simply to generate fees. Instead, we are asking extension councils to help come up with a structure that will generate new fees. We won't be taking dollars away from the counties."

Special attention will be given to which types of programs should or should not charge fees. For example, the Family Nutrition Education Program is supported by a contract and is targeted toward families with limited resources. This is the type of program that will not have additional fees added to its programs, she said.

"We don't want to panic or come up with a quick fix. We want to be strategic and choose a direction that is good for everyone. We also want to be sure to involve extension council members," said Sobrero.

Tony Delong, chairman of the Missouri Extension County Council Leadership Council, said cost recovery will strengthen UO/E's capacity to meet its statewide mission at all levels. “Cost recovery is a big part of revenue generation. It will help us to get through a time when it is important that we help each other. We have to consider what efforts or changes will benefit the entire state.”

  A vital role for extension councils is to be alert to local opportunities for funding and partnerships.

"When budgets are tight, it is important that we work with our partners, our councils and our communities to improve together. This makes the council leadership training work that is being done even more important," Sobrero said. "Uncertainty is going to cause us to work together and to communicate even more."

Dan Hudson, regional council chair, said word-of-mouth marketing and networking were crucial to extension's future. "Part of this organization's future success depends on extension council members doing a good job of talking about extension with neighbors, friends and co-workers."


University of Missouri Outreach and Extension

Eileen Yager, yagere@umsystem.edu
Weekly News Editor
Last modified: January 08, 2007

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