Resources for marketing your UO/E Web site

Links from UO/E Web site

The first thing to do when your site is ready to be publicized, is to tell Kate Akers AkersK@umsystem.edu and ask her to link your site from appropriate places within the UO/E Web site.

Also announce your site to other UO/E web site managers and suggest links from subject-matter-related pages.  You might announce your site on the UOE-WEB mailing list. ( uoe-web@lists.missouri.edu )

Search Engines

If your site is on outreach.missouri.edu then it will eventually get searched by all major search engines, once your page is linked from at least one of the main UO/E Web pages.  Search enginesfollow links, so the next time they search the main UO/E pages, they will find your page. However, there isn't a specific schedule for when this will happen, and the frequency with which search engines come back to re-index sites varies greatly. If you want to be sure that your site will get indexed by the major search engines as soon as possible, you must go to those search engine sites and submit your URL.

Here is a list of major search engine submission pages.

Local Resources

Many Missouri communities have Web sites for local government, community information networks, school districts, chambers of commerce, civic organizations, local colleges and universities, libraries, etc. You should find as many of these local resouces and request via e-mail that the site owner provide a link to your page, if one is appropriate. Here are some starting points.

• Yahoo list of sites for Missouri cities
• Missouri schools and school districts on the Web
• Missouri Association of Counties
• Missouri Chambers of Commerce
• Missouri community information networks
• Missouri colleges and universities
• Missouri libraries on the Internet
• Missouri newspapers on the Web

Non-Internet ways to market your Web site

• Announce your site via e-mail to colleagues, community leaders and clients
• Include your URL in the "signature" of all e-mail that you send out
• Include URL on all printed materials you send out, including  newsletters, press releases, news articles, letters, memos, and especially the inserts included with printed information requests
• Mention your Web site during presentations and refer clients there for more information about the extension center
• Have the URL printed on your business cards
• Include the URL on extension center answering machine message

Got a marketing suggestion or idea for UO/E sites?  Tell me about it and I'll add it here!
kate@oseda.missouri.edu