 |
Balancing visual elements
(text, graphics, photographs, etc.) is important to hold the reader's
interest and lead them through the information on the page. Place graphic elements strategically throughout the document, using them to separate text
items, highlight important points, illustrate technical issues or break up
large blocks of text. Make sure not to align all your photographs on
the left, for example, with text (usually of lighter visual weight) on the right. It would
almost give the viewer the feeling of falling off the page when they read the text. |
|
Use pull
quotes to
highlight
important
points. |
Visual cues indicate relative importance by using color, bold text,
pull quotes in tables, horizontal rules, graphical bullets or indentation.
Text colors can make strong statements, highlight crucial points, separate sections,
make bold headers and visually break the space, but be sure to be aware of the messages
you're sending with the colors you choose. Don't choose "hyperlink blue" for example, or people will wonder
why they can't get that link to work. |
