University Outreach and Extension

UO/E Web Development

UO/E Website Roles and Responsibilities


Outcomes

The UO/E web presence will:

  • Deliver easily accessible information and education to audiences
  • Establish consistent identity for UO/E content and programs
  • Integrate campus, system, regional and local program content
  • Distribute UO/E administrative information

See Web Development Logic Model.

Regional Director
Regional directors have overall responsibility for the content on regional and county websites. Specifically, regional directors:

  • Serve as a liaison with the webmaster
  • Monitor editing-access privileges for site
  • Enforce UO/E web policies for sites in the region
  • Coordinate development for the website
  • Ensure links and content are current
  • Encourage addition of appropriate material
  • Enforce a site review process

Note: Since linking to another site implies endorsement of that site’s content, sound judgment must be used in determining appropriate links on UO/E webpages. Examples of appropriate links are other land-grant institutions and accredited professional societies.

Faculty/Professional Staff Member
Faculty and professional staff members who provide content for regional/county websites have responsibility to:

  • Author material and curriculum according to established publication review procedures
  • Ensure published materials are accurate, current and valid
  • Provide e-mail address to be used as link to the author(s) from the site

Note: Before being posting on a website, curricula and guidesheets must be reviewed by the appropriate Program Leader.

County Program Director
County program directors have overall responsibility for content on the county office website. Specifically, CPDs:

  • Serve as a liaison with the webmaster
  • Monitor editing-access privileges
  • Enforce UO/E web policies
  • Coordinate development activities for the county website
  • Ensure links and content are current
  • Encourage addition of appropriate material
  • Enforce a site review process

Note: Since linking to another site implies endorsement of that site’s content, sound judgment must be used in determining appropriate links on UO/E webpages. Examples of appropriate links: land-grant institutions, government agencies, and accredited professional societies.

Support/Professional Staff Member
Support or professional staff members who create and maintain websites have responsibility to:

  • Adhere to web publishing policies and graphic standards
  • Become proficient in the use of web publishing software

Extension Communications
Extension Communications provides overall leadership in integrating the web in system-level marketing, communications functions. Specific responsibilities of Extension Communications are to:

  • Develop web publishing policies
  • Develop policy to facilitate consistent identity of UO/E
  • Publish and support development and maintenance of administrative content
  • Consult with regional, system and campus faculty and staff
  • Assist in development of page templates, graphics library
  • Develop strategy and design structure for UO/E site
  • Monitor UO/E website for compliance with web and identity policies

UO/E System Faculty and Administrators
UO/E System faculty and administrators have overall responsibility for content in the appropriate administrative site. Specifically, system faculty and administrators:

  • Serve as a liaison with the webmaster
  • Monitor editing-access privileges
  • Enforce UO/E web policies in the site
  • Coordinate development of the website
  • Ensure links and content are current
  • Encourage addition of appropriate material
  • Enforce a site review process

Note: Since linking to another site implies endorsement of that site’s content, sound judgment must be used in determining appropriate links on UO/E webpages. Examples of appropriate links are other land-grant institutions and accredited professional societies.

UO/E Webmaster
The UO/E webmaster has overall responsibility for technical management of outreach.missouri.edu. Specifically, the UO/E webmaster has responsibility to:

  • Ensure web server hardware, software and applications function correctly
  • Allocate and monitor user accounts
  • Select and provide technical support for web publishing software
  • Develop and deliver publishing software training
  • Assist in developing web publishing policies
  • Develop page templates and graphics library
  • Assist with development strategy and design structure for UO/E site
  • Assist in maintenance of administrative pages

Program Director/Program Leader
Program directors and program leaders have overall responsibility for appropriate program content. Specifically, program directors/program leaders:

  • Coordinate program content throughout the site at statewide, regional and local levels
  • Serve as a liaison with the webmaster
  • Monitor editing-access privileges for statewide site for program area
  • Enforce UO/E web policies in the statewide site for program area
  • Coordinate web development activities for the statewide site for program area
  • Ensure links and content are current
  • Encourage addition of appropriate material
  • Enforce a site review process

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Outreach and Extension Kate Akers  akersk@missouri.edu
Last revised: 12/12/06
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