Year-round communication techniques

County-Level (regional faculty and councils)

  • CPDs facilitate discussion among regional faculty and council members concerning development of an appropriate communications strategy within the county.
  • Faculty and councils collect information on policymakers (See “Profile on Missouri Decision Makers”), and share with Regional Director; look for programmatic connection points.
  • Determine who has connections with policymakers and assess level of relationship. (See “Take the Pulse of Your Access and Influence”).
  • Decide who will be the chief contact person with key stakeholders in the county.
  • Develop a one-year plan of ongoing contacts (visits, e-mail, phone calls, newsletters, invitations to events, recognitions, etc.)
    • Send letters of congratulations when stakeholder is recognized.
    • Send letters of thanks when stakeholder does or says something that furthers the extension mission.
    • Invite stakeholder to informal coffees, open houses.
    • Invite stakeholder to speak at programs and annual dinners; provide programmatic tours.
    • Ask stakeholder to serve on a committee.
    • Send annual reports and other publications of stakeholder’s interest to them.
    • Invite stakeholder to speak at council meetings about community concerns; follow up with programmatic solutions.
    • Ask clients to report about impact of extension programs at council meetings and other community events.
    • Send testimonial letters about areas of interest to stakeholder.
    • Interview stakeholder and feature them in newsletters or columns (with programmatic connection).
  • Hold public issue forums on county-wide or regional-wide concerns, such as water quality, immigration or economic development, and invite decision makers to participate.
  • Share information about demographics and culture of the county or region with stakeholders to aid them in decision making.
  • Participate in the annual UM Alumni Alliance Legislative Day; attend legislative forums and receptions co-sponsored by the MU Alumni Association.
  • Get to know the local staffers of federal and state legislators; acquaint them with extension resources.

State Level (campus faculty)

  • Program Directors and Department or Unit Leaders facilitate discussion among campus faculty and professional staff members concerning development of a stakeholder communications strategy within the program areas.
  • Determine who has connections with the policymakers on the state level and assess level of relationship. (See “Take the Pulse of Your Access and Influence”).
  • Share information with Regional Directors and compare notes; determine where gaps may exist.
  • Decide who will be the chief contact person with key stakeholders on the state level (state and federal legislators, state agency partners, other funders).
  • Develop a one-year plan of ongoing contact (visits, e-mail, phone calls, newsletters, invitations to events, recognitions)
    • Send letters of congratulations when stakeholder is recognized.
    • Send letters of thanks when stakeholder does or says something that furthers the extension mission.
    • Conduct informal coffees, open houses, invitations to speak on campus.
    • Send publications and information about Web sites to support stakeholders’ interests and concerns.
    • Arrange for briefings about programs on campus or in stakeholders’ offices.
    • Discuss stakeholders’ concerns; follow up with programmatic solutions.
    • Deliver reports from clients about impact of extension programs; provide testimonial letters.
  • Coordinate or participate in public issue forums on statewide concerns, such as water quality or economic development, and invite decision-makers to participate.
  • Share information about demographics of the state to aid in decision making.
  • Participate in the annual UM Alumni Alliance Legislative Day; attend legislative forums and receptions co-sponsored by the MU Alumni Association.
  • Get to know the staffers of federal and state legislators; acquaint them with extension resources.