Public value

The public value of an MU Extension program is the value of that program to non-participants.

Extension programs create public value by meeting one or more of the following criteria:

  • Narrowing an information gap
  • Addressing crucial concerns about fairness
  • Benefitting those who do not participate in the program
  • Reducing costs for others
  • Improving market outcomes


Public value messages are formulated for specific stakeholders. In the public value context, a stakeholder for an extension program is a non-participant, whose support for the program is valued. Examples include county and state government officials, program partners and donors.

Nellie Lamers,