For faculty and staff



Design curriculum, education experiences, resource material, marketing plan, evaluation approaches

The second step in the program development process is to design the educational resources, marketing support and evaluation tools. This includes:

  • Engaging stakeholders and audience in the design process.
  • Clearly defining learner objectives.
  • Identifying evaluation strategies to ensure learning experiences meet the learner objectives and the overall program outcomes.
  • Identifying appropriate delivery methods, which may include:
    • Face-to-face workshops, demonstrations and field days;
    • Articles containing learning content;
    • Guides and publications;
    • Videos (Learn Now or How-to);
    • Courses (synchronous/asynchronous/blended online);
    • Webinars;
    • Audio and podcasts; and
    • Tools and apps.
  • Ensuring delivery methods will engage target audiences (no death by PowerPoint).
  • Working with communication team to design a marketing plan for the identified audience(s).
  • Creating a financial plan detailing how the program will be supported financially throughout its lifecycle.
    • Ensure that financial plan is reviewed and approved by extension fiscal office and those responsible for providing funding.
    • Include the commitment of faculty and staff resources.

Continue to the next step: Develop