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Graphic standards

The graphic standards establish a consistent and professional identity for the organization and its programs and build upon the established University of Missouri campus brand. The standards provide guidance on the use and placement of the logo and text elements.

Logo

The University of Missouri Extension logo should be used to identify printed and electronic resources (e.g., publications, newsletters, brochures, Web pages). The logo must remain in the approved formats and proportions.

Print-quality logos are high-resolution images that may be sized in publishing software. Print logos should be used in PowerPoint presentations.

In print publications, the logo may be printed in either black (one color) or black plus PMS 124 gold.

Substitutions for PMS 124:

  • For desktop printing (Publisher or Word), use the following. For Word and Publisher, the color for fonts and boxes can be set by choosing More Colors > Custom.

    • RGB: Red-255  Green-204  Blue-51
    • CMYK: Cyan-6   Magenta-29   Yellow-95   Black-0
      Note: Publisher only. Use when sending to a professional printer.
  • Web equivalent: FFCC33, R=255, G=204, B=051

Download University of Missouri Extension logos

See Identity guidelines for more details.

4-H logo

The National 4-H Headquarters has published policies regarding the use of the 4-H emblem and logo.
http://www.csrees.usda.gov/nea/family/res/youthdev_res_emblem.html

Signage

Signage, indoor and outdoor, should include the current extension logo. Any accompanying text should be in the font ITC Avant Garde Gothic (T1), which should be widely available at sign shops. Note: Vendors often require larger file sizes or a different file format than is available for download from this page. Please contact Dennis Gagnon, gagnond@missouri.edu, director of communications and marketing, if you need a different type or size of file than is provided or if you have questions about acceptable wording or logo placement.

Stationery

Online Ordering for business cards, letterhead, envelopes

Templates

Download templates.