University of Missouri Extension
Graphic Standards
University of Missouri Extension's Graphic Standards establish a
consistent and professional identity for the organization and its
programs and build upon established University of Missouri campus
brands. The standards provide guidance on the use and placement of
the logo and text elements.
Logo
The University of Missouri Extension logo should be used to
identify printed and electronic resources, e.g., publications,
newsletters, brochures, Web pages. The logo must remain
in the approved formats and proportions.
Print-quality logos are high-resolution images that may be sized
in publishing software. Print logos should be
used in PowerPoint presentations.
In print publications, the logo may be printed in black, one
color; or black plus PMS 124 gold.
For desktop printing (Publisher or Word), use the
following for PMS 124:
- RGB: Red-255 Green-204 Blue-51
- CMYK: Cyan-6 Magenta-29
Yellow-95 Black-0
(Note: Publisher only. Use when sending
to a professional printer.)
- Web equivalent: FFCC33, R=255, G=204, B=051
(For Word and Publisher, the color for fonts and boxes can be
set by choosing More Colors > Custom.)
Download
University of Missouri Extension Logos
See Identity Guidelines for more details.
4-H logo
The National 4-H Headquarters has published policies regarding the
use of the 4-H emblem and logo.
http://www.national4-hheadquarters.gov/emblem/4h_name.htm
http://sdces.sdstate.edu/brown/4h/4hemblemusage.pdf
Signage
Signage, indoor and outdoor, should include the
current extension logo. Any accompanying text should be in the font
ITC Avant Garde Gothic (T1), which should be widely available at
sign shops. Note: Vendors often require larger file sizes or a
different file format than is available for download from this page.
Please contact Chris Tipton in Extension Marketing if you need a
different type or size of file than is provided, or if you have
questions about acceptable wording or logo placement.
Stationery
Online Ordering for
business cards, letterhead, envelopes
Templates
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