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University of Missouri Extension
Graphic Standards

University of Missouri Extension's Graphic Standards establish a consistent and professional identity for the organization and its programs and build upon established University of Missouri campus brands. The standards provide guidance on the use and placement of the logo and text elements.

Logo

The University of Missouri Extension logo should be used to identify printed and electronic resources, e.g., publications, newsletters, brochures, Web pages. The logo must remain in the approved formats and proportions.

Print-quality logos are high-resolution images that may be sized in publishing software. Print logos should be used in PowerPoint presentations.

In print publications, the logo may be printed in black, one color; or black plus PMS 124 gold.

For desktop printing (Publisher or Word), use the following for PMS 124:

  • RGB: Red-255  Green-204  Blue-51
  • CMYK: Cyan-6   Magenta-29   Yellow-95   Black-0
    (Note: Publisher only. Use when sending to a professional printer.)
  • Web equivalent: FFCC33, R=255, G=204, B=051

(For Word and Publisher, the color for fonts and boxes can be set by choosing More Colors > Custom.)

Download University of Missouri Extension Logos

See Identity Guidelines for more details.

4-H logo
The National 4-H Headquarters has published policies regarding the use of the 4-H emblem and logo.
http://www.national4-hheadquarters.gov/emblem/4h_name.htm

http://sdces.sdstate.edu/brown/4h/4hemblemusage.pdf

Signage

Signage, indoor and outdoor, should include the current extension logo. Any accompanying text should be in the font ITC Avant Garde Gothic (T1), which should be widely available at sign shops. Note: Vendors often require larger file sizes or a different file format than is available for download from this page. Please contact Chris Tipton in Extension Marketing if you need a different type or size of file than is provided, or if you have questions about acceptable wording or logo placement.

Stationery

Online Ordering for business cards, letterhead, envelopes

Templates  

See also:  Missouri Telecenter Network logos