University of Missouri Extension is the formal name for the system-wide function that represents the extension mission of the University of Missouri.
Example: A University of Missouri Extension seminar will explain the latest state tax laws.
MU Extension is the preferred second reference for programs based on the Columbia campus and at county extension centers and may be used as a first reference when space is limited.
Example: A complete list of seminar sites is available on the MU Extension website at http://extension.missouri.edu.
UMKC Extension, Missouri S&T Extension and UM-St. Louis Extension are the preferred second references for programs based on these campuses.
Capitalize the word "Extension" when it is used as part of a formal name, such as University of Missouri Extension Association; lowercase in all other instances, such as the extension program.
Do not form acronyms by using "E" for Extension, such as MUE or UME in external or internal communications.
Website URL usage in print and Web links
http://extension.missouri.edu is the preferred way to show our website address.
Logo for MU Campus and Off-Campus Operations
The MU logo with typographic treatment of "University of Missouri Extension" serves as the official graphic identity for all MU-based programs and for county centers. See Graphic Standards.
University of Missouri Extension programs located at UMKC, Missouri S&T and UM-St. Louis are encouraged to use their campus logos and associated guidelines with the nomenclature "University of Missouri Extension." The relationship with University of Missouri Extension should be stated clearly where appropriate in publications, websites, etc. The use of a University of Missouri Extension logo is optional.
Printed marketing materials
All University of Missouri Extension letterhead must include the following cooperating and non-discrimination statements:
University of Missouri, Lincoln University, U.S. Department of Agriculture and Local Extension Councils Cooperating
equal opportunity/ADA institutions
Note: "Institution" is plural when it follows the cooperating statement.
The cooperating statement is required only on letterhead and newsletters.
Business cards and notepads
Business cards and personalized notepads do not require the cooperating statement and non-discrimination statements.
Ordering from Printing Services
In addition to using the provided templates, MU Extension centers and departments can order stationery items that meet all design requirements directly from University of Missouri Printing Services at competitive prices. An online order form provides for convenient ordering using a MoCode for payment.
Brochures, publications and reports
MU Extension's non-discrimination statement should be used on all print and Web-based materials produced by MU Extension. Whenever possible, the full statement should be used:
Equal opportunity is and shall be provided to all participants in Extension programs and activities, and for all employees and applicants for employment on the basis of their demonstrated ability and competence without discrimination on the basis of their race, color, religion, sex, sexual orientation, national origin, age, disability or status as a Vietnam-era veteran. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or military organizations associated with the armed forces of the United States of America.
When space is limited, it is acceptable to use:
“equal opportunity/ADA institution”
Often a good design is to use the logo as a “signature” at the end of the brochure, followed by “an equal opportunity/ADA institution.”
Identitifying MU Extension in various ways
University of Missouri Extension-funded projects
Resources published for projects that are funded in whole or in part by University of Missouri Extension, including those funded by the Outreach Development Fund that are not clearly identified as MU Extension resources, must include the following statement:
The <project name> is supported by University of Missouri Extension.
University of Missouri Extension in <Name> County
Example: "A seminar, sponsored by University of Missouri Extension in Howell County, will explain the latest state tax laws."
- First reference: University of Missouri Extension Center in <Name> County, or when space is limited, MU Extension Center, <city or county>.
Example: The seminar will take place at the University of Missouri Extension Center in Howell County.
- Second reference: extension center
- Plural: University of Missouri Extension centers in …
- Exceptions: Because of the close proximity to the MU Extension logo, it is acceptable to use <Name> County Extension Center at the top of county Web pages. It is also acceptable to use this format for addresses.
- Legal documents: University of Missouri Extension Council of <Name> County
- Other instances: <Name> County University of Missouri Extension Council or <Name> County Extension Council
Vice Provost and Director of Cooperative Extension
- Do not capitalize the title if used after the name: Michael Ouart, University of Missouri vice provost and director of cooperative extension
- Capitalize title used before the name: Vice Provost and Director of Cooperative Extension Michael Ouart.
Second reference: Ouart
Media releases: Michael Ouart, University of Missouri Extension director or MU Extension director
Answer office telephones with "University of Missouri Extension." The appropriate office name may follow: "Boone County" or "Administrative Management."
White Pages: List under "U" as "University of Missouri Extension." Also, list alphabetically under county name.
Yellow Pages or Blue (Government) Pages: List under county government. May be listed under Universities and Colleges in yellow pages: "University of Missouri Extension."