Specialist's Role in Marketing

Regional specialists wear many hats - teacher, facilitator, collaborator, partner, co-learner, etc. - all of which require us to be good marketers of ourselves, our programs and University of Missouri Extension.

To be successful, we must present ourselves from the customer's view and educate people about the benefits of our programs and services improve their lives. Each encounter is an opportunity to deliver that message, whether it's during a phone call or teaching a workshop.

• Purchase and use University of Missouri Extension marketing items
• Distribute general University of Missouri Extension brochures with handouts.
• Follow graphic standards.
• Wear your University of Missouri Extension nametag at Extension events; provide nametags with the extension logo for workshop, seminar and conference participants.
• Use University of Missouri Extension presentation folders for handouts.
• Use an introductory visual (e.g., University of Missouri Extension logo in slide, overhead or computer-based presentations).

Statewide Strategic
Communications
Campaign

Marketing tools

• Graphic Standards
  & Extension Logos
• Identity Guidelines
• Templates
• Permanent Nametag
  Orders
• Communications
  & Marketing Contacts

Graphics

• MU Extension Logos
• TeleCenter logos
• Marketing Roles
• County Annual Reports
• Copyright, Fair Use
  and Photos
• Communication
  Guides