University of Missouri Extension

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Marketing & Communications

The County Secretary's Role in Marketing

County office secretaries are essential team members, often the first point of contact, as well as the face or name that local residents associate with extension.

  1. Maintain a professional image, including your personal appearance and the appearance of the office, including your desk, the outer office and meeting rooms. All faculty and staff share in the responsibility of keeping the office in good order.
  1. Be a good listener. Project by tone, words and action an attitude of concern and helpfulness to clients on the phone, in person and in written correspondence.
  1. Know what resources meet the public's most common requests. This includes office files, Extension publications and other resources.
  1. Refer people to appropriate regional and campus faculty and staff for help and information.
  1. Follow Graphic Standards when developing print and electronic documents.
  1. Answer the telephone: "University of Missouri Extension."
  1. Be aware of current extension marketing/visibility items, and keep appropriate numbers of items in stock.
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2005-2006
Statewide Strategic
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Last modified:
April 12, 2006