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9.0 Future Recommendations With the formation of eight new regions, MU Extension has taken a giant step forward in linking its services/programs to a wide range of people. However, specific needs from area to area still vary greatly. As an example, the service needs of people living in St. Louis can be far different than those in St. Louis County. In the long term, the program could use zip code data to focus on the unique needs of individual segments within any one or the entire eight regions. In this way, MU Extension could develop newsletters, seminars or other programs/services specifically tailored to various target audiences. Because MU Extension frequently surveys its patrons, specific questions or even focus groups could permit evaluation of programs/services being provided relative to their appeal to any demographic audience. Depending upon what the data reveals, existing programs could be modified or new ones developed to better meet the needs of specific population segments. In addition, any refinements or new programs represent publicity opportunities, which can show that MU Extension is constantly evolving to meet changing needs. Program exposure via expanded earned media coverage would be an added benefit. Due to the vast interest in economic development programs statewide, it may be advantageous to work with a newly formed Corporate Advisory Committee to identify ways MU Extension can offer even more relevant business development programs. By working closely with the state’s corporate leadership, MU Extension would likely secure a higher level of promotional support, and make strides in offering programs specifically geared to creating a more vibrant economic environment. |
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2005-2006
Marketing tools
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