• Bring clarity to the brand by prioritizing programming by region. MU Extension can’t be everything to everyone and expect to establish brand awareness and clarity.

• Simplify customer access and increase impact of the MU Extension brand and services by standardizing and consolidating communication materials.
• Tailor MU Extension services to regional and individual needs whenever possible to make the service experience more personal.

• Develop MU Extension “evangelists” by building strong relationships with key internal and external influencers.

• Use print media advertising to build brand awareness and create awareness for MU Extension service categories. Utilize publicity to provide credibility by showcasing new programs, individuals or groups who have benefited from the program’s services; and offering advice from leading experts in various fields ranging from human environmental science to business development.
• Employ key MU Extension ambassadors by region through speaking opportunities to bring credibility to MU Extension brand and regional MU Extension offerings.

Work to develop a strong parent brand for MU Extension that ties MU Extension to the already strong child brands of MU in the Evening and MU Direct.

Next: Section 9.0 Future Recommendations

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