2.0 Competitive Overview

Because cooperative extension programs are locally and regionally based, MU Extension faces competition from a variety of local resources including community colleges, local governments, Federal government programs, commodity groups, professional associations, churches, not-for-profit organizations and civic organizations.  In addition, the proliferation of “do-it-yourself” (DIY) experts and resources on the Internet, in mass media (Martha Stewart Omnimedia, HGTV, The Food Network) and in retail (Lowes, Home Depot, Meal Makers), has decreased the perceived dependence on MU Extension for gardening and homekeeping ideas and innovations. 

But despite multiple information sources, MU Extension is in the driver’s seat.  Once Missourians are made fully aware of the services/programs it provides, how the information is geared specifically to their needs, and how it is provided by state-paid professionals whose only objective is providing unbiased expertise, MU Extension can become Missourians’ information source of choice.

Next: Section 3.0 Target Audiences

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2005-2006
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