Marketing roles for secretaries, specialists and council members
Each of us plays a role in presenting a positive and professional image of ourselves, the University of Missouri and MU Extension. Effective marketing makes people aware of the:
- University of Missouri's presence in our communities through MU Extension.
- benefits individuals, businesses, farms and communities receive from extension programs
Through effective marketing, we build relationships with community leaders, decision makers, educational partners, clients and the general public that creates goodwill and support for the local extension program.
Specialist's role in marketing
Regional specialists wear many hats - teacher, facilitator, collaborator, partner, co-learner, etc. - all of which require us to be good marketers of ourselves, our programs and University of Missouri Extension.
To be successful, we must present ourselves from the customer's view and educate people about the benefits of our programs and services improve their lives. Each encounter is an opportunity to deliver that message, whether it's during a phone call or teaching a workshop.
- Purchase and use University of Missouri Extension marketing items
- Distribute general University of Missouri Extension brochures with handouts.
- Follow graphic standards.
- Wear your University of Missouri Extension nametag at extension events; provide nametags with the extension logo for workshop, seminar and conference participants.
- Use University of Missouri Extension presentation folders for handouts.
- Use an introductory visual (e.g., University of Missouri Extension logo in slide, overhead or computer-based presentations).
County council member's role in building community relationships
County council members are University of Missouri Extension's link to the people in their communities.
Be knowledgeable about the educational needs of the community and local extension educational programs.
- Work with faculty and staff to develop educational programs that meet local education needs.
- Help neighbors, business associates and friends connect with Extension.
Be an ambassador for University of Missouri Extension in your community.
- Share information about impacts, programs and needs assessments with county commissioners, legislators and other decision makers and opinion leaders.
- Develop working relationships with news media. Through personal visits, phone calls, media advisories and news releases, keep media informed of local extension activities, program impact and the mission of Extension.
- Make presentations to civic groups and community organizations.
- Prepare an attractive annual report that emphasizes educational impact. See County Annual Report Checklist
- Participate in local festivals, fairs and other exhibiting opportunities.
Develop relationships in the community
- Invite elected officials, community leaders and University alumni to participate in programs.
- Create linkages with University alumni in your community
- Host events for local leaders. Invite program participants who can explain how your programs improved their lives.
- Use Extension marketing and communication pieces, and use the logo consistently and appropriately. Consult the style guide
- Establish a county extension council marketing committee to provide leadership in making extension visible in the community.
- Participate in the UM Alumni Alliance Legislative Day in Jefferson City.
The county secretary's role in marketing
County office secretaries are essential team members, often the first point of contact, as well as the face or name that local residents associate with extension.
- Answer the telephone: "University of Missouri Extension."
- Refer people to appropriate regional and campus faculty and staff for help and information.
- Be a good listener. Project by tone, words and action an attitude of concern and helpfulness to clients on the phone, in person and in written correspondence.
- Maintain a professional image, including your personal appearance and the appearance of the office, including your desk, the outer office and meeting rooms. All faculty and staff share in the responsibility of keeping the office in good order.
- Know what resources meet the public's most common requests. This includes office files, MU Extension publications and other resources.
- Follow MU Extension style when developing print and electronic documents.
- Be aware of current extension marketing/visibility items, and keep appropriate numbers of items in stock. Online order form