Marketing

Use marketing concepts and tools to explain how University of Missouri Extension helps improve people's lives. The resources below can help you:

  • frame and deliver a consistent message
  • present a professional image of yourself and the organization
  • identify people's educational needs

General marketing resources

Local marketing resources

Office protocols

Standard office protocols across the state will help deliver a consistent identity to our clientele.

Telephone answering

Answer office telephones with "University of Missouri Extension." The appropriate office name may follow: "Boone County" or "Administrative Management."

Telephone directory

White Pages: List under "U" as "University of Missouri Extension." Also, list alphabetically under county name.

Yellow Pages or Blue (Government) Pages: List under county government. May be listed under Universities and Colleges in yellow pages: "University of Missouri Extension."