For faculty and staff

Graphic identity standards and logos


MU Extension has produced MU Extension Graphic Identity Standards, a guide that will help us all follow best practices of visual identity. Visual identity is a major contributor to brand promise — the promise of what MU Extension can do for our clients and a visual reminder of their experiences with us.

Please download the PDF of this document and follow the guidelines. Hyperlinks within the PDF will connect you to many helpful resources and downloads.

Below are a few quick download links for your convenience. However, we urge you to consult the MU Extension Graphic Identity Standards guide for complete instructions on how to successfully use our visual identity.






MU Extension logos for printing

Print logos are high-resolution, two-color, scalable images for use in printed materials created in various software programs. These are not intended for use on webpages.

Download Instructions:

  1. Right-click on link and choose "save as."
  2. Choose download location and click "OK."
  3. From hard drive, double-click on file name to unzip.

Black horizontal:

High-resolution JPG: MUExt-logo-BW_horiz.jpg

Black vertical:

High-resolution JPG: MUExt-logo_BW_vert.jpg

Color horizontal:

High-resolution JPG: MUExt-logo_4C_horiz.jpg

Color vertical:

High-resolution JPG: MUExt-logo_4C_vert.jpg

Color with transparent background:

Use this .PNG (Portable Network Graphics) file when you want to place the MU Extension logo on a background with a light color. This logo is suitable for print. Do NOT place the MU Extension logo over a photo or image.

Color with transparent background  MUExt-logo_rgb_horiz.png

MU Extension logo for email signatures

The email logo is a two-color logo developed for use in your email signature. Please use at this size and do not alter it. Instructions for adding this logo to your email signature can be found on page 39 of the MU Extension Graphic Identity Standards guide.

We work for MU Extension and we should promote the organization in our communications, not our county center location or program unit. Using the MU Extension logo helps promote our brand identity — how we want the public to perceive MU Extension. Identify your county center location or program unit in text, along with your contact information. Please see the example below.

Download the email logo:  MUExt-logo_email.png

MU Extension logo for webpages and presentations

The web logo is a two-color, scalable image for use on web pages or as a graphic on various software platforms including PowerPoint, Word and Publisher. It has a transparent background that is designed to work with an existing background on your web pages or documents. Do NOT place the MU Extension logo over a photo or image.

Download the web logo:  MUExt-logo_rgb_horiz.png

Download Instructions:

  1. Right-click on the link above, and choose "save as."
  2. Choose a download location, and click "OK."
  3. From the download location on the hard drive, double-click on file to unzip.

New county center identification signs

New MU Extension county center signatures (or logos) are part of a coordinated identity that visually connects MU Extension in all Missouri counties with the rest of MU. These county center signatures are intended to be used to indicate physical location of the county center only. Other than a few extremely rare circumstances, these county signatures are ONLY to be used on exterior or interior signs. Signage graphics files are currently being developed for each county — one vertical format and one horizontal format. Once the process is completed, you can download your university-approved sign logo from a link on this page.

Please use the MU Extension logo for printed material, slides, promotional material, webpages and social media. An additional layer of brand identity — such as a county signature — dilutes the overall branding effort by MU Extension.

You do not need to replace your current signage with the new MU Extension logo unless a sign is worn and needs to be replaced.

If you have questions, please call MU Extension Communications and Marketing, 573-882-3967.

Example graphics:



Logo embroidery and screen printing

To protect the MU brand, choose a vendor who has obtained a license through the Collegiate Licensing Company for embroidery and screen printing. Use this list of approved Missouri retailers: MU licensees