Food labeled as "natural"
isn’t necessarily healthy! According to the August, 2008 issue of
Tufts University Nutrition and Health Letter, Americans spend 13
billion dollars per year on foods labeled as "natural." While the
word "natural" sounds like it might mean that the food is better for
you, that isn’t necessarily the case.
The United States Food and
Drug Administration (FDA) sets standards for the nutrition
information and health claims that can be made on a food label. Yet,
it's still easy for some claims to be confusing.
The three terms that many
people are confused about are "natural," "healthy" and "organic."
Each of these words have different and specific meanings.
For a food to be labeled as "healthy,"
it must meet certain criteria for the amount of fat, saturated fat,
cholesterol and sodium and have specific minimum amounts of
vitamins, minerals or other beneficial nutrients.
If a food is labeled as
"organic," it must meet standards set
by the United States Department of Agriculture in the way the food
is grown or produced.
When a food is labeled as
"natural," it means that the product
doesn't contain any synthetic or artificial ingredients or is
minimally processed. The food label should explain how they are
using terms such as "no added colorings" or "no added artificial
ingredients" along with the "natural" claim. For example: a bag of
fried snack chips could contain the term "natural" on the bag if the
manufacturer added no artificial ingredients, but could still be
loaded with fat, calories and sodium!
Never assume that a food labeled as
"natural" is a healthy choice. Instead, look at the label closely to
see how much fat, sugar, salt, vitamins, minerals and calories for a
better idea of the healthfulness of the food.