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Evaluating Internet Education - Findings and Methodology of the Internet Master Program in Missouri1

Summary Report

The subject matter is new. The program delivery method has a history of more than 75 years of success.

Since the early 1900's University Extension has had a history of success teaching early adopters and community innovators about farming practices and family living practices that would improve lives. In turn the early adopters and innovators tried the new methods and then turned around and taught their friends and neighbors about the new practices. Today the cutting edge subject matter is computer technology and the Internet.

The Internet Master concept was developed by a committee of Saline County citizens, Don Day, Maryann Redelfs and Cynthia Crawford, Central Missouri Regional Specialists with the enthusiastic support of Mark Stillwell, Central Missouri Regional Director. Saline County Division of Employment Security Director Linda Dryer started the project with a phone call to the Saline County Extension Center, "I’m not sure I’m calling the right place, however I’m concerned that the Information Superhighway isn’t going to have exit ramps in rural Missouri unless we are assertive in getting access to the information. What can Extension do to get people working and learning together?"

Patterned after the Master Gardener program, Internet Masters attend a minimum of 30 hours of instruction on the Internet and facilitating community education. Internet Masters receive in-depth instruction on Internet service providers, E-mail, searching the World Wide Web, downloading files, creating a web page, using browser programs, virus protection, evaluating information from the World Wide Web and tapping into individual teaching and learning strengths. Following classes, the Internet Masters are to do a minimum of 30 hours of volunteer community education about the Internet within a year of completing the program. For details about the Internet Master curriculum and programming management please visit the Internet Master Home Page at http://outreach.missouri.edu/imaster/.

The purpose of this evaluation is to:

  • examine the training approach,

  • document the impact of volunteer community education on program participants and

  • evaluate the effectiveness of the Internet Master train-the-trainer model to address the lack of community adult education about Internet access and utilization. For data collection instruments and greater detail about the evaluation methodology please visit the web site at http://outreach.missouri.edu/saline/IMaster/.

The pilot classes for this evaluation were taught 1996-1998 and had a total enrollment of 499 in 20 classes in various locations around the state of Missouri. Of particular interest was documenting the long-term impact of the programming on the Internet Masters and documenting hours of volunteer community education and numbers reached through the reteaching of information by the Internet Masters. The evaluation project continued through 1999 in order to collect long-term evaluation data.

In addition to increasing use and knowledge of the Internet, a second salient goal of Internet Master programming was to empower Internet Masters to facilitate community Internet education to address the void of high quality adult Internet education from 1996-1998 in Missouri communities.

Was the programming effective? In a word, yes. There was a statistically significant difference at the .0001 level among repeated measures of knowledge and use of the Internet and facilitating community education from the beginning of class 1 to the conclusion of class 10 and from the conclusion of class 10 to the conclusion of volunteer community education. The increase in use and knowledge of the Internet from the beginning of classes to the end of classes and the increase in confidence to facilitate community education can be attributed to the success of the curriculum. The second statistically significant educational effect from the conclusion of class to the conclusion of volunteer education can be associated with the importance of reteaching information to the Internet Master.

There was not a statistically significant difference at the .05 level between Learning Type Measures and watching/doing measures and repeated measures of knowledge and use of the Internet and facilitating community education from the beginning of class 1 to the conclusion of class 10 and from the conclusion of class 10 to the conclusion of volunteer community education. This would suggest that the curriculum was successful for participants with a variety of learning styles and that it is effective for both individuals that learn best by watching as well as those that learn best by doing.

There was a statistically significant relationship at the .05 level between volunteer success and facilitating community education and knowledge and use of the Internet from the conclusion of class 10 to the conclusion of volunteer community education.

Summary of Findings

  1. The Internet Master program attracted adults of all ages, from teens to learners in their 70's. More than ninety-five percent of those enrolled in the 1996 and 1997 classes were 30 years old or more. Seventy-seven percent of those enrolled were 40 years old or older. Nearly nine percent were 70 years of age or older.

  2. The Internet Master program attracted people from a wide variety of educational backgrounds. Twenty-six percent had a high school education or less, 45% had an undergraduate degree, while 29% had graduate degrees.

  3. Internet Masters were highly motivated to learn about the Internet. More than 93% of the Internet Masters rated their motivation to learn about the Internet as being average or higher.

  4. Participants’ weekly hours utilizing the Internet increased after enrolling in the Internet Master program. During the pilot programming from 1996-1998 Internet Masters’ median Internet use more than tripled from 2.9 hours per week prior to class to 9.4 hours per week during classes. Internet Masters projected that they would have a median of 8.9 hours per week utilizing the Internet after classes concluded. This suggests that the curriculum empowered the Internet Masters to be successful in utilizing the Internet immediately. A principle of successful adult education is that adult learners immediately find personal or professional application. This is certainly the case for the Internet Master curriculum. In addition, maintaining a higher use of the Internet suggests there is a long-term application of the curriculum, as well.

  5. Those enrolling in the Internet Master program were people that have a positive attitude toward school. Nearly 93% of Internet Masters reported enjoying school.

  6. Of the 499 participants in the 20 pilot classes, 130 (26%) reported volunteer community Internet education hours. Of those reporting hours, 118 (24% of the Internet Masters) successfully achieved the volunteer standard of 30 hours or more of volunteer community education.

  7. The impact of the 130 reporting their volunteer community Internet education hours was impressive. Nearly 7,000 volunteer hours were documented by the study. Internet Masters were efficient, reporting preparation time to teaching time as a ratio of nearly 1:1.

  8. The study documented that the Internet Masters reporting volunteer hours reached over 13,000 Missouri learners with Internet education. Internet Masters reached more than 8,000 adults and nearly 5000 youth with quality information.

  9. The curriculum, as utilized by teaching, was successful in increasing scores on knowledge and use of the Internet from the beginning of class 1 to the conclusion of class 10.

  10. The curriculum, as utilized by teaching, was successful in increasing scores on facilitating community education from the beginning of class 1 to the conclusion of class 10.

  11. Facilitating community education by Internet Masters benefited the volunteer educator. Knowledge and use of the Internet had a statistically significant increase for repeated measures from the conclusion of class 10 to the conclusion of volunteer community education. Volunteers that exceeded the standards for volunteer community education had significantly higher knowledge and use of the Internet scores at the conclusion of volunteer education than those that did not meet the volunteer community education standard.

  12. There were no statistically significant differences between volunteer community education success and repeated measures of knowledge and use of the Internet and facilitating community education from class 1 to class 10.

  13. Facilitating community education benefited the Internet Master as well. Confidence in facilitating community education had a statistically significant increase from the conclusion of class 10 to the conclusion of volunteer community education. Volunteers that did not meet the standards for volunteer hours had statistically significant lower confidence facilitating community Internet education than those that met or exceeded the standards at the conclusion of their volunteer community education.

  14. There was not a statistically significant difference between Learning Type Measures and knowledge and use of the Internet from the beginning of class 1 to the conclusion of class 10. This would suggest that the curriculum was able to successfully meet the needs of people with a variety of learning styles.

  15. There was not a statistically significant difference between Learning Type Measures and facilitating community education scores from the beginning of class 1 to the conclusion of class 10. This would suggest that the curriculum was successful in enabling participants with a variety of learning styles to strengthen their confidence to facilitate volunteer community education.

  16. There was not a statistically significant difference between Learning Type Measures and repeated measures of facilitating community education from the conclusion of class 10 to the conclusion of volunteer community education. This would suggest that the volunteer community education experience was successful in increasing their confidence in doing volunteer community education for all the learning types measured.

  17. There was not a statistically significant difference between Learning Type Measures and repeated measures of knowledge and use of the Internet from the conclusion of class 10 to the conclusion of volunteer community education. This would suggest that all types of learners increased their knowledge and use of the Internet by doing volunteer community education.

  18. There was not a statistically significant difference between watching/doing measures and knowledge and use of the Internet from Class 1 to the conclusion of class 10. Classes were taught with only one computer and a projection device to enlarge the output so that all learners could see. There was not a computer lab available for learners during the instruction. Learners, though, were expected to have hands-on practice and assignments between Internet Master classes. This would suggest that this was an effective teaching strategy for both people that learn best by watching and those that learn best by doing. Extension staff and Internet Masters do not have to wait until computer labs with Internet access are readily available to do effective adult Internet education.

  19. There was not a statistically significant difference between Internet Master's watching/doing measures and repeated measures of knowledge and use of the Internet from the conclusion of class 10 to the conclusion of volunteer community education.

  20. There was not a statistically significant difference between Internet Master's watching/doing scores and repeated measures of facilitating community education from the beginning of class 1 to the conclusion of class 10, and from the conclusion of class 10 to the conclusion of volunteer community education.

  21. Those with below average motivation to learn about the Internet had statistically lower scores than those with higher than average motivations to learn about the Internet for knowledge and use of the Internet and facilitating community education repeated measures from the beginning of class 1 to the conclusion of class 10 and from the conclusion of class 10 to the conclusion of volunteer community education.

  22. The Internet Master classes in 1996 and 1997 had a completion rate of 85% as measured by the number enrolling with the number completing the instrument at the conclusion of class 10. Three hundred thirty-four of the 393 people enrolling in the program in 1996 and 1997 completed the series of classes and filled out the instrument at the conclusion of class 10. This is a remarkable completion rate for a series of 10 three-hour classes.

1 This report was prepared by Cynthia E. Crawford, Ph.D., family and consumer economics specialist with University Outreach and Extension and Project Associate Mark Belwood. Mark’s careful attention to detail, timely work and web site development at http://outreach.missouri.edu/saline/IMaster/ was very much appreciated and was key to the success of this work. This project was supported in part by the University of Missouri Outreach and Extension Outreach Development Fund.


This web site is supported in part by the University of Missouri Outreach and Extension Outreach Development Fund.

University Outreach logo Cynthia Crawford, Internet Master Evaluator
Mark Belwood, Webpage Design

Updated 10/11/01

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