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Impact!   Internet Masters 1996-1999

Section 1 -
Internet Masters
Meet The Challenge to Teach

13,300 Missouri citizens have been reached by Internet Masters through their community volunteer Internet efforts.

Nearly 7,000 volunteer Internet education hours have been documented, reaching 8,500 adults and 5,000 youth.

Patterned after the Master Gardener program, Internet Masters attend a minimum of 30 hours of instruction on the Internet and facilitating community education. Internet Masters receive in-depth instruction on Internet service providers, E-mail, searching the World Wide Web, downloading files, creating a web page, using browser programs, virus protection, evaluating information from the World Wide Web and tapping into individual teaching and learning strengths. Following classes, the Internet Masters are to do a minimum of 30 hours of volunteer community education about the Internet within a year of completing the program.

This document summarizes the impact of the program both for the citizens of Missouri and the Internet Masters. While this program is on-going both in Missouri and across the nation, this evaluation document focuses on classes conducted 1996 – 1998 and the impact of these classes through 1999.

Internet Masters write, as an Internet Master I:

  • teach computers at the Senior Center.
  • helped the Senior Center pick out computer equipment.
  • have become known as someone who can provide useful information about the Internet to novice and intermediate computer users.
  • was allowed by the school district to open and be a volunteer staff person in a computer lab. We averaged 22 people an evening. The district this year has opened a computer lab to the public 4 nights a week in 3 schools and is paying 3 teachers to staff it.
  • become web master of our county CIN web site and assist with web page development programs.
  • assisted my local school district in establishing a Junior High Lab Internet connection (12 computers).
  • aided the local librarians in learning to do quality searches.
  • have helped instruct 500+ 6-8th graders at school on how to do research using Internet.
  • through the Library and LOCON, I am now helping to teach classes for the beginner Windows and Internet user.
  • now work at a computer company and teach Internet classes. I'm a computer consultant for an electronics business and have been working in computer sales ever since the course ended. Thank you.

Section 2
Internet Masters
Go About Business Differently

As a result of participating in the Internet Master Program, participants report:

  • 99% can do successful searches of the Internet.
  • 97% share knowledge of navigating the Internet with others.
  • 95% use e-mail more to communicate with family and friends.
  • 94% bookmark favorite web sites.
  • 85% carefully evaluate the quality of information from the web.
  • 84% have downloaded software or software updates.
  • 82% actively use virus protection.
  • 77% use E-mail more for professional communications.
  • 66% only give a credit card number over a secured connection.
  • 57% purchase items through e-commerce.
  • 43% have created or help maintain a web page.

Internet Master’s weekly hours utilizing the Internet increased after enrolling in the program. During the pilot programming from 1996-1998 Internet Masters’ median Internet use more than tripled from 2.9 hours per week prior to class to 9.4 hours per week during classes. Internet Masters projected that they would have a median of 8.9 hours per week utilizing the Internet after classes concluded. This suggests that the curriculum empowered the Internet Masters to be successful in utilizing the Internet immediately. A principle of successful adult education is that adult learners immediately find personal and/or professional application.

Facilitating community education benefited the Internet Master. Knowledge and use of the Internet as well as confidence to facilitate community education had a statistically significant increase during classes. There was a second statistically significant increase in knowledge and use of the Internet and facilitating community education from the conclusion of class to the conclusion of volunteer education for the Internet Masters that at least met the standard of 30 hours of volunteer community education. 

As a result of participation in the Internet Master program, I:

  • File my taxes electronically.
  • Made many new friends and have a better, richer life.
  • Found my way into other Extension courses like the Women's Financial Information Program.
  • Used my skills at the university…where I am a student and had to research on the Internet and send papers via e-mail to my professor. Thanks for such a wonderful program!
  • Met many people, learned & researched information, purchased many items over Internet, & gained more confidence.
  • Soon I will graduate with an A.S. in computer tech and the Internet Master program influenced my career choice.
  • My job has changed and IM has made me better at my new job.
  • My participation in the Internet Masters Program was one of my best experiences of late. I had just recently been able to get online and was eager to learn more about the Internet. This program gave me the knowledge and ability to gracefully get around on the Web.

Section 3
Internet Masters
Who are these Internet Pioneers?

There were 499 Internet Masters trained in 20 classes from 1996 – 1998.
64% of the Internet Masters are female.
5% of the Internet Masters are minorities.

The age of Internet Masters ranged from five learners in their teens to 29 learners in their 70’s.

  • 70’s.......... 8.6%
  • 60’s......... 11.6%
  • 50’s.......... 20.2%
  • 40’s.......... 36.6%
  • 30’s.......... 18.5%
  • 29 or less... 4.5%

78% of Internet Masters have computer access at work.
90% had computer access at home.

25.8% had a high school diploma or less. 45% had an undergraduate degree while 29.2% had a graduate degree. People from all educational backgrounds did well with the Internet Master curriculum.

Internet Masters are highly motivated. More than 93% rated themselves as average or above in motivation compared to classmates.

Internet Master’s Locations by University Outreach and Extension Regions:

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County Time frame # Trained
Saline Spring 1996 22
Boone Spring 1996 42
Pettis Fall 1996 19
Saline Fall 1996 33
Boone Fall 1996 33
Cooper Fall 1996 22
Audrain Spring 1997 19
Cole Spring 1997 29
Pettis Spring 1997 20
Adair Fall 1997 20
Camden Fall 1997 29
Crawford Fall 1997 19
Jefferson Fall 1997 25
Nodaway Fall 1997 24
Osage Fall 1997 19
Pettis Fall 1997 12
Marion Fall 1997 39
Howard Late 1997 – Early 1998 18
Douglas Late 1997 – Early 1998 31
Phelps Fall 1998 24
Section 4
Internet Masters
Why University Outreach and Extension?

The subject matter is new.

The program delivery method has a history of more than 75 years of success.

Since the early 1900’s University Extension has had a history of success teaching early adopters and community innovators about farming practices and family living practices that would improve lives. In turn the early adopters and innovators tried the new methods and then turned around and taught their friends and neighbors about the new practices. Today the cutting edge subject matter is computer technology and the Internet.

The Internet Master concept was developed by a committee of Saline County citizens, Don Day, Maryann Redelfs and Cynthia Crawford, Central Missouri Regional Specialists with the enthusiastic support of Mark Stillwell, Central Missouri Regional Director. Saline County Division of Employment Security Director Linda Dryer started the project with a phone call to the Saline County Extension Center, "I’m not sure I’m calling the right place, however I’m concerned that the Information Superhighway isn’t going to have exit ramps in rural Missouri unless we are assertive in getting access to the information. What can Extension do to get people working and learning together?"

University Extension is well suited and well positioned in Missouri to address the acute need for community adult education on how to access and utilize the Internet. The demand, though, exceeds Extension’s resources. Creative delivery methods utilizing trained community volunteers can be effective in rapidly expanding the base of those educated in how to access the Internet and how to conduct community informal education.

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This report was prepared by Family and Consumer Economics Specialist Cynthia E. Crawford, Ph.D., with University Outreach and Extension and Project Associate Mark Belwood. Mark’s careful attention to detail, timely work and web site development was very much appreciated and was key to the success of this work.

This project was supported in part by the University of Missouri Outreach and Extension Outreach Development Fund.

For more details about the Internet Master program:

Evaluation Methodology and Analysis: outreach.missouri.edu/saline/IMaster/
Internet Master Curriculum and Program Management: outreach.missouri.edu/imaster/

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Programming Development:

  • Don Day
  • Maryann Redelfs
  • Mark Stillwell
  • Cynthia Crawford

Additional Class Organizers and Instructors:

  • Bryan Adcock
  • Chris Beaugard
  • Rick Bottoms
  • Beth Burke
  • Eber Cude
  • Kathy Dothage
  • Charles Ellis
  • Cynthia Fauser
  • Joe Lear
  • Ryan Hobson
  • Mary Ann Horvath
  • Betty Lorton
  • Connie Mefford
  • Beverly Pfeiffer
  • Kent Shannon
  • Don Smith
  • Mary Sobba
  • Jay Solomon
  • Darin Starr
  • Mark Stewart
  • Rosilee Trotta
  • Suzanne Zemelman

Internet Master Evaluation Project:

  • Mark Belwood
  • Cynthia Crawford