University of Missouri Extension

NCR475, New April 1993

Writing for a Changing World: Reaching Low Literacy Audiences With Print Material

Ellen R. Schuster
EFNEP Nutritionist
Minnesota Extension Service
David W. McAllister
Extension Educator-Communications
Minnesota Extension Service

"A woman in Detroit brought home a gallon of Crisco for her children's dinner. She thought that she had bought the chicken that was pictured on the label. She had enough Crisco now to last a year but no more money to go back and buy the food for dinner."1

"I grew up in a small rural community — I graduated from high school — (with) low grade averages in English and social studies, which required much reading. I was ready to work because my school experience made me uncomfortable. I knew that my reading and comprehension were not up to par."2

What do poor reading skills have to do with organizations like Extension?

Much of Extension's success in reaching at-risk families, youth, and culturally diverse audiences requires educational materials that these audiences can and will read. If materials are written at too high a level, people receiving them cannot read or understand them. Others may not make the effort. Consider the following statistics:

As you can see from these statistics, some of Extension's audiences read at lower levels than what Extension staff typically use in their writing. An example is the series of USDA booklets on Dietary Guidelines that are written at the tenth to fourteenth grade level — well above the eighth grade level recommended for the general public and well above the reading level for certain targeted audiences.

Where do you start?

Once you are aware of the need for more readable educational materials, it's easy to feel uncertain about your writing. You begin to look critically at everything you read. Whether or not you need to develop lower literacy materials as part of your Extension work, consider using some of the following techniques in your everyday writing for greater clarity.

Organization

Language and style

Design

Resources that can help you

Books

One of the best books for those interested in developing low literacy materials is Teaching Patients with Low Literacy Skills, by Cecilia C. Doak, Leonard G. Doak and Jane H. Root. Published in 1985, this book targets the health field. It covers written materials as well as visuals, oral materials like audiotapes, and pretesting of materials.

For a book that focuses on the social and policy issues around literacy, read Illiterate America, by Jonathan Kozol. It provides many examples of the effects of illiteracy.

Reading formulas and computer programs

There are more than 40 formulas that assess the degree of difficulty of written material. Some of the more common ones are Flesch. Most look at work difficulty and sentence length. Applying these formulas by hand requires some calculation and time.

There are a few computer programs such as RightWriter is a recommended computer software program. It can be found for less than $100. Remember that computer programs can assess only the readability of written pieces. Other factors such as page setup, type size, and use of illustrations affect how easy the material is to read and understand.

Written materials

There are a few resources that are available to further help you write for those with limited reading skills.

Community resources

Your local adult basic education (ABE) program, through school districts, conducts ESL (English as a Second Language), GED, and diploma equivalency programs. The staff of these programs have resources or expertise to share. Your university's college of education may have a literacy expert who can advise you.7

How are other states developing readable materials?

A 1992 survey of other state Extension services revealed that few of them have the resources to check the readability of all the educational materials they produce. Most of their efforts at keeping reading levels low are in the development of materials geared to youth, EFNEP participants, and special groups like urban gardeners.

It's usually the responsibility of the subject matter specialist, rather than the communications unit, to be sure Extension publications are at appropriate reading levels. Most Extension communications units are not staffed to do extensive editing or rewriting to lower reading levels, but many will provide readability help to authors in other ways.

In a few states, communications specialists or editors assist subject matter specialists by recommending the use of readability tests. Commonly used computer programs are Grammatik.

Apparently little formal communications training of Extension campus- and county-based faculty is taking place across the country. Extension staff occasionally offer workshops in clear writing, but few states replying to the survey reported regular efforts in this area. Authors are often encouraged to pilot-test new materials, but few states have an organized way of doing so.

Reference notes

  1. Kozol, J. Illiterate America, New York; Anchor Press/Doubleday and Co., 1985, p. 26.
  2. Minnesota Literacy Training Network. If I Had Only Known — Connections 13(6):1,3, 1992.
  3. National Council on Patient Information and Education. Explaining Medication Use: Low Literacy Patients. Talk About Prescriptions Month: 6, 1988.
  4. Ibid.
  5. Williams, H., editor, Minnesota's Adult Learners. Minnesota Association for Continuing Adult Education, 1989.
  6. Hartman, T. Presentation of NHLBI Project Results, SNE 25th Annual Meeting, Washington, D.C., 1992.
  7. At the University of Minnesota, contact Rosemarie J. Park.

 

NCR475 Writing for a Changing World: Reaching Low Literacy Audiences With Print Material | University of Missouri Extension

Order publications online at http://extension.missouri.edu/explore/shop/ or call toll-free 800-292-0969.

University of Missouri Extension - print indicia