Purpose and process
The purpose of the Diversity Discussions was to gather input from diverse audiences across the state to expand information gathered in the stakeholder input plan of work process. The 12 Diversity Discussions, totaling 130 residents from varying racial and ethnic groups, were held across the eight regions.
Questions asked
The following questions were asked:
Results
Participants indicated that Extension should work with the following:
Racial/ethnic groups
Age groups
Status
Income level
Others
Priority needs identified for Extension
Adult audiences
Youth audiences
How can Extension best connect with these adult audiences?
Participants indicated that they are not best reached by brochures. They identified a number of places that are better for reaching them. The best way of reaching them was through radio and television . Other effective ways of reaching them are through:
How can Extension best connect with these youth audiences?
Participants indicated that in order to reach youth, we must go where they spend their time. They are best reached by advertising in the following places:
Summary
The most important finding was that diverse populations indicated that they had not been aware of Extension and what it offered. Surprisingly, the programs that they named were much the same as those that were named by those participating in the phone survey and the plan of work discussions across the state; however, the participants did not realize that we offered such programs. With this in mind, the key to meeting the needs of these populations is to reach them. Another idea that was widely expressed was the hope that faculty offering programs to diverse audiences learn more about their culture and their needs.
Updated 6/22/06
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