SKIP the Salt, Help the Heart

SKIP the Salt logoSKIP the Salt, Help the Heart is a pilot project based in Kansas City, Missouri aimed at raising awareness about the importance of reducing salt intake from prepackaged and fast foods.

Since 2000, Missouri has been part of a national effort led by the Centers of Disease Control and Prevention (CDC) to address the pressing public health issues of heart disease and stroke. Nationally, heart disease is the number one killer of Americans. Stroke is the third leading cause of death. In the United States, nearly 400,000 deaths each year are attributed to high blood pressure. Heart disease is the number one cause of death in Missouri. In 2011, 13,746 Missourians died from heart disease, an additional 3,010 died from stroke, and 458 died from essential hypertension (high blood pressure).

As part of the state-based initiative, the Missouri Department of Health and Senior Services (DHSS) formed the Sodium Knowledge in Practice (SKIP) Partnership in 2011. SKIP is a statewide alliance of community, academic and public health groups and professionals working to reduce the health and financial burdens of excess sodium intake in Missouri. Funded by the CDC and in collaboration with MOCAN and other partners, we help Missourians make better, lower sodium food choices by focusing on three areas — community education, policy change and environmental interventions.

NEW! Information and updates


SKIP launched a communications campaign to raise awareness about the role sodium plays in heart health. The campaign includes a mass media component, public relations, a corner store intervention and community education.

billboard from SKIP the Salt campaign

More information on campaign events is available on the SKIP the Salt Facebook page.


Why is sodium a problem?
In 2009, over 30% of all Missouri adults reported they have high blood pressure. Eating too much sodium can increase blood pressure, which is the leading cause for stroke and a major cause for heart attack. It is also a major risk factor for kidney disease. Reducing sodium intake lowers blood pressure.

Sodium Adds Up infographic from

How much salt is too much?
Most Americans eat much more sodium than they should, and most of the sodium Americans eat comes from packaged or processed foods. Did you know the average American eats over 3,400 mg of sodium a day? That’s about a teaspoon and a half full of salt. Your doctor can tell you what amount is best for you.

The top 7 salty foods
Most Americans eat more salt than they should. The main sources of salt in the The Salty Seven documentaverage African American diet are:

  1. Poultry
  2. Breads and rolls
  3. Sandwiches
  4. Pizza
  5. Hot dogs and sausages
  6. Cold cut meats
  7. Chips and pretzels

Source: Centers for Disease Control and Prevention, Morbidity and Mortality Weekly Report (MMWR), Vital Signs: Food Categories Contributing the Most to Sodium Consumption (Table 2)—United States, 2007–2008, February 10, 2012 / 61(05); 92-98.

How to read the label
Eating too much salt leads to high blood pressure. Reading labels can help. Compare labels and choose foods with less sodium. Look for items that have 230 mg or less of sodium per serving.

For more advice on label reading, check out this label reading guide from American Heart Association.

Sodium Podcast
Want to learn more about sodium? Watch this YouTube video from the Department of Health and Senior Services:

You can find this video online at

7 Salty Myths Busted infographicRESOURCES


Local corner stores, businesses and organizations in Missouri and Greater Kansas City are recognizing the role health plays in a community’s overall quality of life and economic well-being. The SKIP Partnership wants to hear from you! Contact us through MOCAN or Kris Kummerfeld.