About MU Extension


Strategic direction

This is a time of technological revolution and shifting demographics; constrained resources and increased demand for access; new issues facing Missourians and renewed demands for accountability. University of Missouri Extension is poised to meet these challenges and opportunities, and to provide a level of excellence in programming that is recognized in Missouri and across the nation. Within the context of University priorities, University of Missouri Extension will focus resources on three priority program areas:

  • Economic viability
  • Strong individuals, families and communities
  • healthy environments.

To meet emerging needs and opportunities, MU Extension programming will reflect the imperatives of the 21st century. These programs will encourage people to discover and create their own solutions, while maintaining access to University research and information. University faculty on campuses and in the field will work with colleagues, partners, consumers, grassroots coalitions and agencies to connect research and theory with practice. Information and education will be available from multiple access points - online, in small groups, peer-to-peer and from sources around the world.

University of Missouri Extension programs will address strategies for global competition and concentrate on just-in-time, lean manufacturing. New programs will focus on alternative marketing and integrated value chains in which agricultural producers are aligned with processors and suppliers. New direct marketing chains will link producers directly to consumers. Concerns about bioethics will require collaboration among the best minds in the nation. Maintaining and improving the quality of natural resources and the environment will be a continuing emphasis, incorporating new community development strategies.

21st century extension programs will involve youth and adults learning, growing and working together as catalysts for positive change. Programs will value the power of youth and adults as partners in program design, development, delivery and evaluation. Access, equity and opportunity for diverse families, volunteers and staff will be assured.

MU Extension will engage continuously with local people to create community-based systems to address the health, human development and resource management desires of families and communities in an information age. New e-learning strategies will reach across the digital divide to empower family members, community professionals and policymakers to address violence and poverty. Communities will mobilize to create positive goals and outcomes. University of Missouri Extension content-based strategic program plans address priority program areas and specifically target Missouri learners with online and face-to-face programming opportunities.

Agriculture and Natural Resources The strategic plan for agriculture and natural resources is centered on crops, livestock, horticulture and forestry, business development and management, and environmental quality. It also proposes to establish four issue-oriented, problem-solving curriculums: 1) sustainable agriculture/small farm initiative; 2) life sciences and bioethics; 3) food safety, health and wellness; and 4) safety.

Business Development The strategic plan for business development creates a seamless network of business support services that is proactive in anticipating needs, responsive to Missourians, effective in assistance and efficient in delivery to Missouri entrepreneurs and businesses. Outcomes will maximize Missouri's economic viability, and the capacity of individuals, families and communities. These outcomes are accomplished through programs focused on business planning; existing business development, with emphases in management, marketing and finance; high-growth and targeted industries; and entrepreneur and individual development. Through strategic partnerships, the business development program increases Missouri's economic viability by becoming a leader in building small business and entrepreneurial capacity and climate.

Community Development The strategic plan for community development entails creating alliances for programming to help diverse communities become more viable. Programs will emphasize local government assistance, community emergency management, community decision-making and action planning, professional community development education and community leadership.

Human Environmental Sciences The 21st century human environmental sciences strategic plan focuses on health, human development, finances and housing, resulting in improved physical, social and financial well-being of Missouri families and communities. Because it is University of Missouri Extension's mission to serve all people, programs focus on youth and families with the least opportunity for education and on those with the greatest needs in the critical areas identified. Through use of technology and strong partnerships, programs provide education to improve nutrition and health, parenting skills, child care, family financial management, housing, adolescent decision-making and the lives of older Missourians.

4-H Youth Development The 21st century 4-H Youth Development Program strategic plan focuses on children and teens becoming competent, caring, contributing and capable through a series of progressive, sustained experiences with caring adults. 4-H creates environments in which young people are valued members of their communities. Programs enable diverse youth and adults to learn, grow and work together as catalysts for positive change, leading to long-term positive outcomes for individuals, families, communities and society. Research-based 4-H youth development programs emphasize the assets of youth, building upon these assets to help youth grow socially, emotionally, physically and cognitively. Youth programs include traditional 4-H clubs as well as special-interest groups and school enrichment programs.

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