Marketing

News

• Heifers average $1,822 at Fruitland Show-Me-Select sale
  Tuesday, May 7, 2013
  FRUITLAND, Mo. – Fall-calving Show-Me-Select bred replacement heifers averaged $1,822 at the Fruitland (Mo.) Livestock Auction, Saturday, May 4.
• Cows' looks alone can fool beef herd owners
  Wednesday, May 1, 2013
  RUSSELLVILLE, Mo. – Better genetics puts high-quality beef on the consumer’s plate. Also, better genetics brings more profits back to the producer’s pocketbook.
• MU Extension market outlook sees downward price trend for crops
  Tuesday, April 16, 2013
  COLUMBIA, Mo.–With good weather in 2013 crop production could increase, pushing prices down.
• Mark your calendars for MU field days
  Monday, April 8, 2013
  COLUMBIA, Mo.– Whether you’re a seasoned farmer or this spring is your first in the field, the University of Missouri’s College of Agriculture, Food and Natural Resources (CAFNR) field days will offer ample opportunities to learn about techniques, tools and technology that you can employ on your farm.
  
  Media available: photos
• Raising calving-ease heifers takes more than genetics
  Wednesday, March 13, 2013
  TRENTON, Mo. –Breeding beef heifers for quality takes more than better genetics. It requires attention to details.
• More corn and soybean acres expected in 2013
  Tuesday, January 22, 2013
  COLUMBIA, Mo.–We can expect more corn and soybeans acres planted in 2013, said a University of Missouri agriculture business specialist at the Jan. 17 Winter AgMarketing Outlook Conference.
• Quality Beef by the Numbers may help producers rebuild herds devastated by 2012 drought
  Thursday, August 23, 2012
  COLUMBIA, Mo. – This year’s drought has taken its toll on the livestock industry, which has sold off thousands of animals because feed is too costly. A program at the University of Missouri may help these producers rebuild their herds with animals that produce more of the high-quality grades of beef that consumers are demanding.
  
  Media available: video

Websites

Browse these University of Missouri websites:

• AgEBB: Farm Marketing
• AgEBB: Hay Market Listing
• Food and Agricultural Policy Research Institute
• Food Circles Networking Project
  Links the many people involved in food production together in interdependent, holistic ways.
• Missouri Alternatives Center
• Missouri Beef Resource Guide
• Missouri Premier Beef Marketing Program
• Missouri Show-Me-Select Replacement Heifer Program
• Pasture Based Dairies in Missouri

You may be interested in these external websites:

• eXtension Entrepreneurs and Their Communities Resources
• eXtension Financial Crisis Resources
• eXtension Organic Agriculture Resources
• Missouri Crop Resource Guide

Publications

• G419, Developing a Farm Newsletter
• G420, Designing a Farm Resume
• G600, Crop Marketing Plan
• G640, Adding Value
• G641, Capturing vs. Creating Value
• G650, Building Your Brand
• G6223, Starting and Operating a Farmers' Market: Frequently Asked Questions
• G6227, Farmers Markets and Social Media: Social Media Use and Purchase Patterns of Missouri Farmers Market Consumers
• G6228, Farmers Markets and Social Media: Promotional Media Use by Missouri Farmers Market Organizers
• G6229, Using Social Media to Learn About Consumer Needs and Preferences

You may be interested in these related publications:

• G642, Establishing the Transfer Price: Balancing Businesses
• G643, Hedging Ethanol in the NYMEX Unleaded Gas Futures
• G648, Break-even Pricing, Revenue and Units
• G649, Selecting an Appropriate Pricing Strategy
• G3651, How to Compute Your Cost of Producing Milk
• G6221, Marketing Vegetables in Missouri
• G6222, Selling Strategies for Local Food Producers
• G9420, Landowners' Guide to Lease Hunting in Missouri
• MP910, Resources and Services for Minority Farmers and Ranchers
• NCR610C, Managing Production and Marketing Systems: Business Management for Farmers

Courses

• Missouri Beginning Farmers Program