News for employees, March 15, 2010


Stand and be counted

Census partners with MU Extension to get the word out

Laura Thieman, a trainer with the U.S. Census Bureau, goes over procedures with quality-control workers Jim Britton, front, and Steve Randolph during a training session at Tri-Lakes TCRC in Reeds Spring. MU Extension is partnering with the Census to ensure Missouri residents are counted accurately. Census figures are used to allocate a number of federal funds to states. Nellie Lamers photo/Tri-Lakes TCRC

Laura Thieman, a trainer with the U.S. Census Bureau, goes over procedures with quality-control workers Jim Britton, front, and Steve Randolph during a training session at Tri-Lakes TCRC in Reeds Spring. MU Extension is partnering with the Census to ensure Missouri residents are counted accurately. Census figures are used to allocate a number of federal funds to states. Nellie Lamers photo/Tri-Lakes TCRC


MU Extension conference to help rural communities develop
local economy through cultural heritage tourism

“Capitalizing on Your Community’s Heritage: Tourism for Local Economic Development” will show rural community leaders how to take advantage of local history to attract visitors. The conference, slated for April 21-23 in Chamois, will feature leaders in tourism, local history, community and economic development, historic preservation and the arts.

Faculty can register for the conference as an ISE through WebApps.

“Cultural heritage tourism is a great way for a community to conserve its special characteristics for future generations and a smart way to build economic development by using resources that already exist in the community,” said Connie Mefford, extension community development specialist.

Mefford said cultural heritage tourism is ideal for rural communities. Not only does it support businesses traditionally associated with tourism—lodging, restaurants and gas stations—it also provides opportunities for local artists and other businesses.

“There are a number of employment and economic development benefits of cultural and heritage tourism,” Mefford said. “The benefits include increased civic pride, improved infrastructure as a result of increased sales tax revenue, new employment opportunities, development of local arts and crafts, and increased income for businesses from tourism expenditures.”

People interested in cultural heritage also spend more than other tourists, according to a Missouri Division of Tourism study.

“Research shows that cultural heritage travelers are more traveled and educated than previous generations of travelers,” Mefford said. “But they expect more from their travel experiences—making quality and authenticity important.”

Keynote speakers for the conference will be Julie Avery, author of “Rooted in Place: Cultivating Community Culture” and a curator at the Michigan State University Museum, and Gary Kremer, executive director of the State Historical Society of Missouri.

Chamois, founded in 1856, was chosen for the conference because it represents the potential of cultural heritage tourism, Mefford said.

Pre-conference tours of Chamois and the historical societies in Cole, Boone and Osage counties also are scheduled.

Registration for the public is $125 per person, or $100 per person for organizations with three or more people. Pre-conference tours are an additional $10. Individuals who register by March 25 will receive a copy of Avery’s book. Registrations must be received by April 8. The public may register through the Osage County Agritourism Council.

Public issues/animal care ISE files available

MU Extension faculty and staff who did not attend ISE 549: Understanding Complex Public Issues and Extension Roles Using the Animal Care/Livestock/Food Industry as an Example still can get up to speed on the issues. Audio recordings and slide shows are available on the Share Drive for employees to review:

A Day in the Life…

SW Region showcases programs through monthly event

Capturing all that MU Extension does in communities is a challenging task. The SW Region has developed a novel approach, “A Day in the Life of MU Extension,” to showcase the breadth of programs.

Students build towers with dry spaghetti and marshmallows at the 4-H afterschool program at Hylton Library in Golden City.
Students build towers with dry spaghetti and
marshmallows at the 4-H afterschool
program at Hylton Library in Golden City.

Day in the Life is scheduled monthly and provides a focal point for raising awareness among the media and citizens.

“Good programs are going on,” said David Burton, civic communications specialist. “We just don’t always hear about them or take the time to tell others.

“This event gives us an easy way each month to provide tangible examples of what extension is doing.”

In February, 25 extension programs were featured, reaching more than 2,500 people. March included 13 programs, reaching nearly 1,800 people. Burton said these are programs already scheduled by faculty and staff.

“Internally, this event has everyone thinking about listing events in WebApps, reporting numbers and impact, and taking photos,” Burton said.

Day in the Life has received extensive media coverage, both before and after the events. Pre-event media releases include details on the programs, while post-event articles provide impact details. In addition, an online slide show is created for each event.

“This can be very powerful and useful in media and stakeholder relations,” said Rick Mammen, SW Region director.

Bringing home gold: Marketing products earn national awards

MU Extension won six national marketing awards from the University Continuing Education Association, including three first-place finishes.

Gold awards were given for the MU High School poster, Mizzou Online billboard and the 4-H exhibit panels created for the SE Region. MU High School’s publications campaign received a silver award. Bronze awards were given to the MU Extension diversity bookmark and the Osher Lifelong Learning Institute winter 2009 booklet.

The materials were developed by MU Extension Marketing staff members. The awards will be presented at the UCEA national conference, April 7-10.

Training institute brings Stephen Covey to MU

Renowned management consultant Stephen Covey will speak on his latest best-selling book, “The Speed of Trust,” March 26, at MU. The professional development event will be from 8:30 a.m. to noon in Cornell Hall.

Covey is a much sought-after and compelling keynote speaker and adviser on trust, leadership, ethics and high performance. He works with companies around the world, including many of the Fortune 500, said Alan St. John, director of the Missouri Training Institute.

The cost is $195 for university employees, and $249 for the public. The fee includes an autographed copy of Covey’s book. Online registration

CDIS faculty publish research

Three faculty members with the MU Center for Distance and Independent Study recently had their research published:

Director Von Pittman’s article, “Correspondence Study and the ‘Crime of the Century’: Helen Williams, Nathan Leopold, and the Stateville Correspondence School,” was published in Vitae Scholasticae, Vol. 26, No. 2, pp. 5-28.

Gera Burton, associate director, wrote a case study, “Encapsulating the Basic Tenets: Best Practices in Independent, Distance, and Online Learning,” for Cases on Distance Delivery and Learning Outcomes: Emerging Trends and Programs, edited by Deb Gearhart, pp. 1-18. Hershey, PA: Information Science Reference (IGI Global).

Evan Smith, curriculum specialist, and Terri Nagel, assistant director, published a joint article in the same journal. Their article, “Finding a Niche through an External Degree-Completion Program,” also received the Excellence in Research Award from the American Association for Collegiate Independent Study in November 2009.

Learn how Flickr can help manage photos

Sign up now for the next technology training March 23, when Nellie Lamers, Tri-Lakes TCRC coordinator, will present a workshop on Flickr, the popular online digital media storage site. Learn how to set up and personalize a profile, upload photos and use tools such as Photostream.

Register by March 16 to receive handouts. For more information and to register for a session, please contact your region’s TCRC.

Save the Dates

The Missouri Urban Conference ISE will be May 4-5 in Columbia. The ISE will build on the 2009 Urban Conference and is open to those with urban program responsibilities.

The 2010 Missouri Galaxy will be Oct. 5 and 6 at Windermere Conference Center.

MU Extension Insider is published on the first and 15th of each month for MU Extension faculty and staff. Send comments to Editor, Eileen Yager.