Reviewed October 1993
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Editor's note
The following abstract describes a publication that is only available for purchase. A link to ordering information is on this page.
The business of crafts is a growing one. Tourists love to frequent craft stores. Interviews with more than 1,400 people in the tourism and craft industries are the basis for the information in this brochure. It will help craft producers, craft retailers, and directors of tourist attractions and hospitality services.
You don't have to be in a tourist area to benefit from the tourist trade. Tips for wholesaling to tourist areas as well as retailing strategies will help anyone seriously interested in craft production. To be successful requires knowledge of tourists. The study defines four general categories of tourists: the Ethnic, Arts and People Style; the History and Parks Style; the Active Outdoor Style and the Urban Entertainment Style.
Characteristics of each type of tourist, the products they buy and the methods they use to find products are included. Statistics on the most popular kinds of crafts and the general budget tourists usually set aside are included.
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NCR445, reviewed October 1993