Revised August 2002

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Lodging Consumer Complaints

Joyce Cavanagh
Consumer and Family Economics Specialist
Laura Reynolds
Graduate Assistant
Human Environmental Sciences Extension

At one time or another, almost all of us have suffered from a consumer purchase problem.

Start at the local level

The first step in resolving a consumer complaint is to contact the person who sold you the product or service. If that person does not have the authority to resolve the problem, ask to speak to someone who does have the authority. Often the manager or assistant manager can handle problems most efficiently at the local level.

Most problems can be solved at this level simply by communicating the problem clearly. Explain the problem fully and be firm:

Letters

Some consumers may not feel comfortable communicating the problem in person to the retailer, or the retailer may be too far away to contact in person. In such cases, the consumer may be more persuasive and feel more comfortable sending a carefully constructed letter.

An effective letter of complaint should contain the following information:

If you send the letter by certified mail with a return receipt requested, you will be able to prove the company received the letter. If the company receives the letter, does nothing to solve the problem, and claims no knowledge of it, this receipt could be helpful in court.

What next?

The majority of consumer problems can be resolved at the local level with a store visit or letter. However, if communications break down or the problem is not resolved, you may want to consider continuing to seek satisfaction.

Weigh the cost of your time and energy pursuing the complaint against the loss resulting from an unsatisfactory product or service. Is it economically worth pursuing? Or, do you want to pursue the problem out of a sense of public responsibility to try and improve market practices? If your answer is yes to either question, there are a number of effective avenues you may want to consider.

Contact the manufacturer

If redress has not been obtained from the retailer, the next step in making an effective consumer complaint is to inform the manufacturer of your dissatisfaction.

Many companies have established departments of consumer affairs and urge consumers to contact these departments if they have a problem or complaint. Some departments are staffed with personnel who are fully trained to handle complaints quickly and fairly.

However, more effective service can often be found by directly contacting the president of the company. It is the president's responsibility to ensure customer satisfaction with the company's products and services, and he or she is often appreciative of knowing about problems that have arisen.

The president is able to extend more than the usual restitution dictated by policy, if circumstances warrant such an exception.

You may wish to telephone the company president or consumer representative (if there is no toll-free number, consider calling collect) to initially explain the problem. Be sure to find out to whom you are speaking, and if that person cannot offer you satisfactory redress, ask the name and telephone number of the person within the company who has that authority. Conduct all your future dealings with that person.

Media assistance

Many newspapers and radio stations will help with consumer problems. There are several names for this type of service; many are called "Action Line" or "Call for Action."

Although these services are so popular that it is virtually impossible for them to handle every complaint, the settlement rate is generally good.

If you are interested in pursuing this route, contact local newspapers and radio stations to see if the service is offered.

Copies of all previous correspondence should be sent along with the request for assistance, which should also include a description of any personal contacts you had with the seller.

Public remedies

There are a number of government offices in Missouri that may assist in resolving consumer complaints. When a consumer believes his or her complaint involves an illegal act on the part of a seller, then a government agency is a highly appropriate channel for seeking redress after an effort has been made to obtain satisfaction from the seller, either in person or by mail.

To act upon the complaint, the agency will need copies of all your previous correspondence with both the local retailer and the manufacturer.

The state agencies also may have their own forms that will need to be completed. You might also check with your local city or county attorney or prosecutor, Chamber of Commerce, or Better Business Bureaus. In some areas they will be of assistance in settling consumer complaints.

State agencies

Other Missouri agencies that assist in consumer complaints not involving fraud:

Federal agencies

Other remedies

References

GH3101, revised August 2002