MU Extension events calendar
Professional development events
- March 24 to 28, 2014
Community Development Academy-Courses 1 and 2 Spring 2014
- March 24 to 27, 2014
- April 8, 2014
Advancing Renewables in the Midwest 2014
- April 10 to 12, 2014
National Block and Bridle Convention 2014
- April 14 to 16, 2014
2014 Midwest Symposium on Therapeutic Recreation and Adapted Physical Activity
- April 16 to 18, 2014
2014 Broader Impacts Infrastructure Summit
- May 13 to 15, 2014
65th Annual Traffic Conference and Seminars
- May 28 to 30, 2014
IPG Symposium on Plant Protein Phosphorylation
- June 2 to 6, 2014
2014 Agricultural Lenders School
- June 3 to 4, 2014
Emerging Issues in Agricultural Lending Symposium
- June 4 to 8, 2014
FRTI Summer Fire School 2014
- June 25 to 27, 2014
Cambio de Colores 2014
- July 13 to 24, 2014
Summers @ Mizzou 2014
- Oct. 9 to 12, 2014
SABE 2014 National Self Advocacy Conference
Social Media Marketing for Small Business
Wednesday, May 22, 2013, 1:30 p.m. to 5 p.m.
500 East Walnut, Suite 103, Columbia MO map...
Optimizing Social-Media and Online Presence for Small Businesses is now more critical than ever!
By now, your business probably has a social media presence such as a Facebook page, Twitter account, etc. But is it integrated with your website? Do you optimize your online presence through location and keyword specific tactics via SEM (Search Engine Marketing) and SEO (Search Engine Optimization)? Are you efficiently converting your website traffic to leads to customers to evangelists? What are customers saying about your business on local business pages? How about web ads? Is your business’s online presence standing out from your competition's?
WorldWideWeb giants such as Facebook and Google are rolling out changes every day and it could be overwhelming to stay up-to-date on your marketing strategies.
Attend this seminar and gain a comprehensive perspective of what’s new and how you can use newer platforms and features to your advantage to gain an edge over your competition. There are many great free tools out there that you can put to use right away! You don’t have to be a techy person to attend this seminar.
You will walk away with:
• Understanding of how all online platforms need to work together to drive qualified traffic to your business;
• Knowledge to use Google Adwords, Google Adsense, Google Places, Facebook Ads and Yahoo Local;
• Tactics to appropriately engage with and retain your customers on key social media platforms;
• Strategies to gear your internet marketing campaigns to local customers more effectively;
• Techniques to leverage your customers for content creation, R&D, WOM and more;
• Tracking web analytics to gain online marketing intelligence; and
• Measuring leading metrics and ROI.
If your business is not up to speed when it comes to tech savvy networking and socializing then you might suffer from those businesses that tweet, poke and like their way to the top of the social ladder.
Register online or contact the Small Business & Technology Development Center at (573) 882-7096.