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Professional development events

    Optimizing Your Online Advertising

    When:

    Thursday, Oct. 31, 2019, 9 a.m. to noon

    Where:

    MSU's Robert W. Plaster Free Enterprise Center
    405 N Jefferson Ave, Springfield MO map...

    Description:

    Online advertising seems like the cherry on top for any well thought out marketing plan, but the truth is it can work just as well (or as poorly) as any other form of advertising. The key is understanding when and why you should move your dollars online. $109. per person. Register Online: https://missouri.ecenterdirect.com/events/21479

    We will be discussing:
    What is online advertising?
    Which online advertising is best for me and my business?
    Is it best to diversify with my online marketing budget?
    What percentage of my total marketing budget should be allocated towards advertising online?
    When should I advertise online?
    How should I advertise online?
    How do I measure success?
    We will dissect the following online marketing and discuss when to use it:
    SEM
    SEO
    Email Marketing
    Social Advertising

    Session topic:

    Online advertising seems like the cherry on top for any well thought out marketing plan, but the truth is it can work just as well (or as poorly) as any other form of advertising. The key is understanding when and why you should move your dollars online. $109 per person. Register online: https://missouri.ecenterdirect.com/events/21479

    Registration:

    For questions, please contact Tara Horton at 417-837-2617 or tarahorton@missouristate.edu

    Cost:

    $0.00

    Facilitator:

    Tara Horton, tarahorton@missouristate.edu
    Missouri SBDC at Missouri State University (MSU)
    phone: 417-837-2617

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